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Put more energy into your foundation, start small get big:  email-marketing practicum.

Put more energy into your foundation, start small get big: email-marketing practicum.

Email Marketing- Patience Prevails

02/10/2019
Hard Bounces Are Not Just Invalid Email Addresses

Hard Bounces Are Not Just Invalid Email Addresses

Hard Bounces Are Not Just Invalid Email Addresses. Your ESP could be the main culprit and maybe it's time to move on.

01/21/2019
Five ideas for your next email marketing campaign

Five ideas for your next email marketing campaign

FIVE IDEAS FOR YOUR NEXT EMAIL MARKETING CAMPAIGN

01/01/2019
K-12 Education Marketing: Some Essentials

K-12 Education Marketing: Some Essentials

Here’s a small collection of what Matt Laddin considers “best practices” for K-12 education marketing, born from 20 years of working the K-12 beat.

12/06/2018
Want More Business? The make more noise.

Want More Business? The make more noise.

Want more business? Then make more noise. Constructive noise. That means do more outbound.

By Matt Laddin, https://insight29.com

12/06/2018
Email Tips pt. 2

Email Tips pt. 2

1. MAKING SURE YOUR MESSAGE GETS DELIVERED
2. THINGS YOU CAN DO TO INCREASE DELIVERABILITY

11/24/2018
Email Tips Pt. 1

Email Tips Pt. 1

Effective email marketing, like all marketing, takes planning. Email is quick to design and implement but it’s still important to take the time to plan your campaign.

A. GETTING MESSAGES READ
B. GETTING READERS TO ACT

11/05/2018
Segmentation and Personalization

Segmentation and Personalization

There’s an old adage in marketing that says, “When you try to appeal to everyone, you end up appealing to no one.” If you’re sending the same email to high school math teachers as you’re sending to elementary school art teachers, you’re probably going to be ignored by both audiences.

10/26/2018
Clear, Grammatically Correct Writing

Clear, Grammatically Correct Writing

The quality of your writing matters. Poor writing can prevent readers from understanding your message. No you don’t have to be Shakespeare, but you do need a firm grasp of the English language, or whichever language you’re writing in.

10/26/2018