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Put more energy into your foundation, start small get big:  email-marketing practicum.

Put more energy into your foundation, start small get big: email-marketing practicum.

Email Marketing- Patience Prevails

02/10/2019
Hard Bounces Are Not Just Invalid Email Addresses

Hard Bounces Are Not Just Invalid Email Addresses

Hard Bounces Are Not Just Invalid Email Addresses. Your ESP could be the main culprit and maybe it's time to move on.

01/21/2019
Tips for optimizing your Thank You page

Tips for optimizing your Thank You page

After a buyer has used an opt-in form or purchased something from your website, he/she is usually directed to another page known as the “thank you” page. This page should never be neglected.

01/06/2019
K12 Marketing Rules of Engagement

K12 Marketing Rules of Engagement

A Great K12 marketing strategy sets the direction that aligns with business goals. Marketing tactics creates the roadmap to achieve those objectives. But nothing, nada, happens without educator engagement. Engagement is multilayered, and has to satisfy a myriad of requirements.

12/22/2018
K-12 Education Marketing: Some Essentials

K-12 Education Marketing: Some Essentials

Here’s a small collection of what Matt Laddin considers “best practices” for K-12 education marketing, born from 20 years of working the K-12 beat.

12/06/2018
Want More Business? The make more noise.

Want More Business? The make more noise.

Want more business? Then make more noise. Constructive noise. That means do more outbound.

By Matt Laddin, https://insight29.com

12/06/2018
Email Tips pt. 2

Email Tips pt. 2

1. MAKING SURE YOUR MESSAGE GETS DELIVERED
2. THINGS YOU CAN DO TO INCREASE DELIVERABILITY

11/24/2018
Segmentation and Personalization

Segmentation and Personalization

There’s an old adage in marketing that says, “When you try to appeal to everyone, you end up appealing to no one.” If you’re sending the same email to high school math teachers as you’re sending to elementary school art teachers, you’re probably going to be ignored by both audiences.

10/26/2018