Press Release

K12 Data™ Names AIG to Maintain and Develop its Email Subscriber Files and Databases

Kenilworth, NJ -Applied Info Group has been awarded the email deployment and database development and hosting for K12 Data, Inc. Applied Info Group will be providing advanced hygiene and verifying deliverability of K12’s email records.

"We chose Applied Information Group because of their database expertise, flexibility, and ability to combine postal and email data and applications," said Charles Isham, President of K12 Data. Applied Info Group's E-Tracker will be of particular benefit to our clients as it provides comprehensive reporting for each email campaign and can develop a profile or demographic breakdown for each user who clicks or opens a message."

According to Mitch Rubin, President of Applied Info Group, "Our ability to combine complex database and email applications has enabled K12 Data to better respond to their customer's needs and develop and offer new marketing segments. We will enable K12 to analyze each email campaign and develop a profile for each customer on the hundreds of marketing segments that comprise each database."

In addition to database and data processing services, Applied Info Group handles internal and third party email campaigns for K12 Data. Message opens, clicks, and opt-outs are tracked each day of a campaign, in real time, to accurately measure results. A database profile of those who clicked-through or opened the email message is delivered in the resulting reports.

Applied Info Group's flexible software development capabilities combined with its distributed processing network quickly services all database inquiries and email campaigns.

For more information about Applied Info Group's database and email marketing service capabilities, contact:

Mitch Rubin, President, at: 908.241.7007 or by email at: