FREQUENTLY ASKED QUESTIONS

The "m" = 1,000. $180/m equals $180 for 1,000 contacts (rows) of information on an xls file. It doesn't stand for "monthly cost"

We are updating our file every week of the year and adding roughly 40k new contacts each week. We also have our full database hard bounce verified and cleaned three times annually to ensure quality. This cleaning process is completed by a third-party industry leader in database hygiene.

We don't have the overhead and moving parts that our competitors have and that savings is passed on to our customers. There are no minimum orders, additional charges for data selects, or file delivery. And, all of our data is always unlimited-use for 12 months.

No minimum orders or dollar amounts. We also provide file suppression at no cost. 

This can vary by demographics and Job Titles, however, we never expect more than a 4-7% hard bounce rate on average. Any hard bounces that exceed 7% will be credited to the user’s account (this only applies to the first email deployment of the leased file within 20 days of receipt). 

A key variable that we cannot control is the email deployment. It is very important to choose your email company carefully. Many of our customers that use pervasive deployment companies like Constant Contact, Mailchimp, and the like, don't have the best deliverability/results. We highly recommend using a more boutique, specialized, deployment company- like the ones listed on our Email Marketing page:  https://k12-data.com/email_deployment

There is roughly a 20%+ attrition rate on education contact information annually and we probably do more to mitigate stale data than most.

The XLS or CSV (dependent upon size) is automatically sent to the user’s K12 Data account. This generally takes 1-3 minutes from time of purchase when a credit card is used. If "Invoice" is chosen as the method of payment we will clear the order manually and release it to the user's account. When logged into your K12 account refresh your browser. Look for the download icon to access your file:

No. Customers that you have acquired from interaction after the use of our data within the lease agreement are your customers. Simply put, if you have had interaction with the customer- a reply to an email, phone call, purchase from the use of our list you can add them to your house file. A simple "open" of the email alone does not constitute using the data as a house file or past the lease period.

Yes. 99.8% of the email adresses are institutional, eg:  @bay.k12.fl.us, .org. .edu... Less than .02% of the email addresses are not institutional/educational emails, eg:  @google, @hotmail...

Yes and you have unlimited access to the file for 12 months. Upload the email & data into your crm and market to your audience. 

We do not. However, visit our "Email Deployment" page. These companies deploy for our customers with super results. They are very familiar with our database and its quality:  https://k12-data.com/email_deployment

Here’s a rundown of CAN-SPAM’s main requirements:

1. Don’t use false or misleading header information. Your “From,” “To,” “Reply-To,” and routing information – including the originating domain name and email address – must be accurate and identify the person or business who initiated the message.
2. Don’t use deceptive subject lines. The subject line must accurately reflect the content of the message.
3. Identify the message as an ad. The law gives you a lot of leeway in how to do this, but you must disclose clearly and conspicuously that your message is an advertisement.
4. Tell recipients where you’re located. Your message must include your valid physical postal address. This can be your current street address, a post office box you’ve registered with the U.S. Postal Service, or a private mailbox you’ve registered with a commercial mail receiving agency established under Postal Service regulations.
5. Tell recipients how to opt out of receiving future email from you. Your message must include a clear and conspicuous explanation of how the recipient can opt out of getting email from you in the future. Craft the notice in a way that’s easy for an ordinary person to recognize, read, and understand. Creative use of type size, color, and location can improve clarity. Give a return email address or another easy Internet-based way to allow people to communicate their choice to you. You may create a menu to allow a recipient to opt out of certain types of messages, but you must include the option to stop all commercial messages from you. Make sure your spam filter doesn’t block these opt-out requests.
6. Honor opt-out requests promptly. Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your message. You must honor a recipient’s opt-out request within 10 business days. You can’t charge a fee, require the recipient to give you any personally identifying information beyond an email address, or make the recipient take any step other than sending a reply email or visiting a single page on an Internet website as a condition for honoring an opt-out request. Once people have told you they don’t want to receive more messages from you, you can’t sell or transfer their email addresses, even in the form of a mailing list. The only exception is that you may transfer the addresses to a company you’ve hired to help you comply with the CAN-SPAM Act.
7. Monitor what others are doing on your behalf. The law makes clear that even if you hire another company to handle your email marketing, you can’t contract away your legal responsibility to comply with the law. Both the company whose product is promoted in the message and the company that actually sends the message may be held legally responsible.