K12-DATA BLOG

Keeping Great Teachers: A Field Guide to Retention, Burnout, and a More Stable K-12 Workforce

Keeping Great Teachers: A Field Guide to Retention, Burnout, and a More Stable K-12 Workforce

Teacher shortages have evolved into a retention crisis. Mid-career educators face burnout, pay gaps, and workload creep. Districts must protect time, create growth paths, and tell better stories. K12 Data, College Leads, and Peertopia help schools target, attract, and retain teachers through precision outreach and recruitment for long-term stability.

10/06/2025
How College Data Is Changing Higher-Ed Marketing — And What’s Next for Selling Into the K-20 Market

How College Data Is Changing Higher-Ed Marketing — And What’s Next for Selling Into the K-20 Market

Higher education faces tight margins, rising applications, and shifting enrollment trends. CIOs push cyber and analytics, while dual-enrollment blurs K-12 and college. College Data, with K12 Data, delivers precision—verified contacts that reach the right buyer at the right time—helping vendors succeed with a unified K-20 strategy.

09/24/2025
K-12 grants & funding in 2025: what’s hot, what’s changing, and how to stay funded

K-12 grants & funding in 2025: what’s hot, what’s changing, and how to stay funded

In 2025, K-12 funding pivots from ESSER to formula and competitive grants, with growth in cybersecurity, clean transportation, and rural access. Success depends on measurable outcomes and sustainable plans. Districts leveraging braided funding, partnerships, and staffing support via K12 Data and Peertopia will remain competitive amid tightening budgets.

09/18/2025
How K12 Data and Peertopia Are Redefining Education Marketing and Hiring

How K12 Data and Peertopia Are Redefining Education Marketing and Hiring

K12 Data revolutionizes education marketing with precise, verified contact lists tied to school demographics. Peertopia transforms hiring by offering free job postings actively delivered to educators, colleges, and ed-tech. Together, they create a unique ecosystem where data and outreach connect schools, vendors, and talent more effectively.

09/09/2025
Addressing the Teacher Shortage in U.S. K–12 Schools: Challenges, Solutions, and the Role of Data

Addressing the Teacher Shortage in U.S. K–12 Schools: Challenges, Solutions, and the Role of Data

Teacher shortages are sweeping across U.S. public K–12 schools, impacting both rural and urban districts and critical subjects like math, science, and special education.

08/26/2025
Transitional Kindergarten (TK) and Its Critical Role in Preparing Students for K–12 Success

Transitional Kindergarten (TK) and Its Critical Role in Preparing Students for K–12 Success

Why is TK so critical preparing students for better outcomes in k-12 education? Where did this idea stem from, how has it done, and are there any lessons taught here?

08/17/2025
Federal Competitive Grants in K-12 Education: Two Decades of Change and a Vision for the Future

Federal Competitive Grants in K-12 Education: Two Decades of Change and a Vision for the Future

Federal grant funding opportunities have always played a huge role in the K-12 school market. Both education vendors and schools and districts alike have flourished financially and intellectually with these instruments of growth. Where are we know? It looks like the well has run dry.

08/03/2025
Vocational vs. Liberal Arts Education: A German-American Perspective and How K12 Data Supports the Future of Workforce Development

Vocational vs. Liberal Arts Education: A German-American Perspective and How K12 Data Supports the Future of Workforce Development

A look at two very different education approaches. Germany's voc-tech pathway vs. the US's liberal arts track. Where do the benefits and pitfalls lie.

07/23/2025
Bridging the Gap: How Technological Infrastructure Is Powering K–12 Distance Learning Nationwide

Bridging the Gap: How Technological Infrastructure Is Powering K–12 Distance Learning Nationwide

The pandemic exposed inequities in the U.S. education system, especially around technology access. Since then, major infrastructure investments have transformed how K–12 learning is delivered, though rural communities still face serious connectivity challenges. This blog explores how tech—including satellite internet and platforms like K12 Data—is helping bridge the digital divide.

07/16/2025
Understanding K–12 Educator Attrition: Causes, Solutions, and How K12 Data & Peertopia Can Help

Understanding K–12 Educator Attrition: Causes, Solutions, and How K12 Data & Peertopia Can Help

Each year, thousands of K–12 educators in the U.S. leave their roles, often due to systemic challenges rather than retirement or career shifts. This widespread attrition impacts student learning, school stability, and district finances. We explore why educators leave, how schools can retain them, and how we can help

07/07/2025
The Impact of AI in EdTech Sales in the U.S. and Globally: Trends, Opportunities, and the Role of K12 Data

The Impact of AI in EdTech Sales in the U.S. and Globally: Trends, Opportunities, and the Role of K12 Data

There's a lot on the horizon in ed tech in K-12 in the coming decade. If you sell into this fabulous trillion dollar market K12 Data is here to help.

06/27/2025
The Transformative Role of AI in K-12 Education: Opportunities, Implementation, and Challenges

The Transformative Role of AI in K-12 Education: Opportunities, Implementation, and Challenges

How is AI impacting K-12 Schools and Districts in the US. Good or bad what's on the horizon

06/19/2025
A Strategic Campaign Roadmap for BTS Marketing in K-12

A Strategic Campaign Roadmap for BTS Marketing in K-12

Get BTS ready with a strategic plan of attack using K12 Data. Here's the roadmap.

06/10/2025
Maximizing Summer Sales Opportunities in the K-12 Education Market: A Strategic Guide for Vendors

Maximizing Summer Sales Opportunities in the K-12 Education Market: A Strategic Guide for Vendors

Summer is not the time to slow down your K12 Data e-marketing. Summer is the time to stand out with administrators that are in charge of decision-making when it comes to purchasing and the kids and teachers are long gone

06/03/2025
The Power of Combining Email and Direct Mail Marketing in the K-12 Education Market

The Power of Combining Email and Direct Mail Marketing in the K-12 Education Market

Let's explore the distinct advantages of email marketing used in conjunction with direct mail to engage with your US k-12 education audience.

05/22/2025