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Email Tips Pt. 1

Email Tips Pt. 1

Effective email marketing, like all marketing, takes planning. Email is quick to design and implement but it’s still important to take the time to plan your campaign.

A. GETTING MESSAGES READ
B. GETTING READERS TO ACT

11/05/2018
Segmentation and Personalization

Segmentation and Personalization

There’s an old adage in marketing that says, “When you try to appeal to everyone, you end up appealing to no one.” If you’re sending the same email to high school math teachers as you’re sending to elementary school art teachers, you’re probably going to be ignored by both audiences.

10/26/2018
Clear, Grammatically Correct Writing

Clear, Grammatically Correct Writing

The quality of your writing matters. Poor writing can prevent readers from understanding your message. No you don’t have to be Shakespeare, but you do need a firm grasp of the English language, or whichever language you’re writing in.

10/26/2018