Online marketing is used to describe the various ways you can use the internet to tell the public about what you do, why you do it, and how you do it. It employs different tools and strategies to get your business out to the public and most importantly, your target
A Great K12 marketing strategy sets the direction that aligns with business goals. Marketing tactics creates the roadmap to achieve those objectives. But nothing, nada, happens without educator engagement. Engagement is multilayered, and has to satisfy a myriad of requirements.
There’s an old adage in marketing that says, “When you try to appeal to everyone, you end up appealing to no one.” If you’re sending the same email to high school math teachers as you’re sending to elementary school art teachers, you’re probably going to be ignored by both audiences.