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BEGINNERS ONLINE MARKETING GUIDE
Online marketing is used to describe the various ways you can use the internet to tell the public about what you do, why you do it, and how you do it. It employs different tools and strategies to get your business out to the public and most importantly, your target
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TIPS FOR OPTIMIZING YOUR THANK YOU PAGE
After a buyer has used an opt-in form or purchased something from your website, he/she is usually directed to another page known as the “thank you” page. This page should never be neglected.
Five ideas for your next email marketing campaign
FIVE IDEAS FOR YOUR NEXT EMAIL MARKETING CAMPAIGN
K12 Marketing Rules of Engagement
A Great K12 marketing strategy sets the direction that aligns with business goals. Marketing tactics creates the roadmap to achieve those objectives. But nothing, nada, happens without educator engagement. Engagement is multilayered, and has to satisfy a myriad of requirements.
K-12 Education Marketing: Some Essentials
Here’s a small collection of what Matt Laddin considers “best practices” for K-12 education marketing, born from 20 years of working the K-12 beat.
Want More Business? The make more noise.
Want more business? Then make more noise. Constructive noise. That means do more outbound.
By Matt Laddin, https://insight29.com
Email Tips pt. 2
1. MAKING SURE YOUR MESSAGE GETS DELIVERED
2. THINGS YOU CAN DO TO INCREASE DELIVERABILITY
Email Tips Pt. 1
Effective email marketing, like all marketing, takes planning. Email is quick to design and implement but it’s still important to take the time to plan your campaign.
A. GETTING MESSAGES READ
B. GETTING READERS TO ACT
Segmentation and Personalization
There’s an old adage in marketing that says, “When you try to appeal to everyone, you end up appealing to no one.” If you’re sending the same email to high school math teachers as you’re sending to elementary school art teachers, you’re probably going to be ignored by both audiences.
Clear, Grammatically Correct Writing
The quality of your writing matters. Poor writing can prevent readers from understanding your message. No you don’t have to be Shakespeare, but you do need a firm grasp of the English language, or whichever language you’re writing in.
