5 Content Ideas to Help Your Educational Email List Grow
Email campaigns can feel like they get hot or cold quickly. If you're trying to regain momentum with your marketing efforts, your content is the first option to look at after opening a message.
People want emails and newsletters because of the information they contain. You'll get their attention when you deliver something valuable, informative, or helpful. [[1]]
Here are some ideas that have helped to generate clicks from teachers and principals in the past so that you allow your educational email database to stay healthy and interactive. [[2]]
When teachers return to the classroom, the feelings tend to be a mix of happiness, anticipation, and nervousness. You never really know what to expect from students until you meet them for the first time.
If your content includes helpful hints and tips to assist with this transition, you’ll be more likely to get some clicks and readers. Here are some prompts to get you started.
Keep the content short and to the point. Remember – you don’t have to sell in the email to generate sales.
Watercooler chats have turned into coffee meetings in the breakroom over the years, but the purpose of this social connection remains the same. People do better when they can bounce ideas off each other as part of a collaboration process. [[3]]
Invite people on your email list to have a virtual conversation with you at a specific time. You can even offer a gift card for a cup of coffee to facilitate this meeting. When people see the real you instead of the content, they’re more likely to stay connected to your brand.
If your welcome email series doesn’t tell people who you are, this option is a great message to send at some point during your marketing efforts. A get-to-know-you piece can be a short bio with your picture. [[4]]
Some companies might have brand ambassadors or sales reps visiting schools or districts throughout the year. If you use your email marketing efforts to introduce your people first, it’ll be easier to get past that awkward introduction stage.
An email reminder is helpful if you need to have orders placed by a specific time. Most educators leave messages unread until they can get to them in their inbox. Be clear with the subject line to ensure the reader understands the immediacy of the situation. [[5]]
When you can interview teachers, principals, or superintendents about what you do, the information can help other educators make better, more informed decisions. These conversations can be handled by email. Just send a list of questions to someone who is willing to answer them, and then turn that material into exciting content.
An educational email list needs new and interesting content to thrive. These ideas can help you create what is necessary while adding more value to the business-customer relationship.
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