K12-DATA BLOG

How K-12 Buying Committees Really Make Decisions in 2025 (and What Vendors Get Wrong)

How K-12 Buying Committees Really Make Decisions in 2025 (and What Vendors Get Wrong)

K-12 purchasing decisions involve principals, teachers, and district leaders working together. This article explains how buying committees operate in 2025 and why vendors using targeted education email lists see stronger engagement and better results.

01/06/2026
Federal Competitive Grants in K-12 Education: Two Decades of Change and a Vision for the Future

Federal Competitive Grants in K-12 Education: Two Decades of Change and a Vision for the Future

Federal grant funding opportunities have always played a huge role in the K-12 school market. Both education vendors and schools and districts alike have flourished financially and intellectually with these instruments of growth. Where are we know? It looks like the well has run dry.

08/03/2025
The Impact of AI in EdTech Sales in the U.S. and Globally: Trends, Opportunities, and the Role of K12 Data

The Impact of AI in EdTech Sales in the U.S. and Globally: Trends, Opportunities, and the Role of K12 Data

There's a lot on the horizon in ed tech in K-12 in the coming decade. If you sell into this fabulous trillion dollar market K12 Data is here to help.

06/27/2025
A Strategic Campaign Roadmap for BTS Marketing in K-12

A Strategic Campaign Roadmap for BTS Marketing in K-12

Get BTS ready with a strategic plan of attack using K12 Data. Here's the roadmap.

06/10/2025
The Power of Combining Email and Direct Mail Marketing in the K-12 Education Market

The Power of Combining Email and Direct Mail Marketing in the K-12 Education Market

Let's explore the distinct advantages of email marketing used in conjunction with direct mail to engage with your US k-12 education audience.

05/22/2025
Why Choose K12 Data for Your Targeted Education Email and Mailing Lists: A Comprehensive Overview

Why Choose K12 Data for Your Targeted Education Email and Mailing Lists: A Comprehensive Overview

Don't just take our word for it. We are number one in customer satisfaction and the original Build a List, Quality Education Marketing List Provider. Imitation is the best form of flattery.

05/13/2025
Unlock the Power of Inbox360: K12 Data’s New All-in-One Email Deployment Platform for Schools

Unlock the Power of Inbox360: K12 Data’s New All-in-One Email Deployment Platform for Schools

K12 Data launches inbox360 to give our data marketing customers a full-service platform.

04/08/2025
IPs & how they affect email marketing. K12 Data launches inbox360

IPs & how they affect email marketing. K12 Data launches inbox360

IPs & how they affect email marketing. K12 Data launches inbox360 to help customers market and deploy to their K-12 and College email lists.

03/29/2025
The Power of a Dedicated IP Address and an ESP That Handles 3rd Party Lists

The Power of a Dedicated IP Address and an ESP That Handles 3rd Party Lists

K12 Data goes 360 on email list marketing by adding "inbox360" to their already easy to use, great offerings.

03/18/2025
What are the best ways to market educational products and services to administrators at schools and districts in the US?

What are the best ways to market educational products and services to administrators at schools and districts in the US?

Marketing into edu; ideas to help your products and services leap off the shelf

03/02/2025
Best Email Marketing Tips in 2025: Winning the ROI Game

Best Email Marketing Tips in 2025: Winning the ROI Game

Times are a changing in email marketing. Getting noticed in a crowd takes more than a great personality and a red dress. You need to keep up.

02/17/2025
Understanding the Technical Components of Email Deployment

Understanding the Technical Components of Email Deployment

A lot of different acronyms might come your way during your entry into email marketing. Dive in.

02/04/2025
Here’s a lively and engaging look at how school email list marketing has evolved over the past decade

Here’s a lively and engaging look at how school email list marketing has evolved over the past decade

How K-12 education email marketing has evolved over the past decade. Much has changed and it is always good to stay on top with education email list sales and marketing

12/18/2024
The Art of Emails That Convert: Because Nobody Wants to be Ignored

The Art of Emails That Convert: Because Nobody Wants to be Ignored

We all receive a lot of emails. Here's how to stand out in the crowded room of dull.

11/23/2024
Unlocking the Power of Custom Email Lists for Educational Product Companies

Unlocking the Power of Custom Email Lists for Educational Product Companies

ROI on email for marketing puts the other forms of marketing to shame.

10/23/2024