K12-DATA BLOG

How College Data Is Changing Higher-Ed Marketing — And What’s Next for Selling Into the K-20 Market

How College Data Is Changing Higher-Ed Marketing — And What’s Next for Selling Into the K-20 Market

Higher education faces tight margins, rising applications, and shifting enrollment trends. CIOs push cyber and analytics, while dual-enrollment blurs K-12 and college. College Data, with K12 Data, delivers precision—verified contacts that reach the right buyer at the right time—helping vendors succeed with a unified K-20 strategy.

09/24/2025
How K12 Data and Peertopia Are Redefining Education Marketing and Hiring

How K12 Data and Peertopia Are Redefining Education Marketing and Hiring

K12 Data revolutionizes education marketing with precise, verified contact lists tied to school demographics. Peertopia transforms hiring by offering free job postings actively delivered to educators, colleges, and ed-tech. Together, they create a unique ecosystem where data and outreach connect schools, vendors, and talent more effectively.

09/09/2025
The Impact of AI in EdTech Sales in the U.S. and Globally: Trends, Opportunities, and the Role of K12 Data

The Impact of AI in EdTech Sales in the U.S. and Globally: Trends, Opportunities, and the Role of K12 Data

There's a lot on the horizon in ed tech in K-12 in the coming decade. If you sell into this fabulous trillion dollar market K12 Data is here to help.

06/27/2025
The Transformative Role of AI in K-12 Education: Opportunities, Implementation, and Challenges

The Transformative Role of AI in K-12 Education: Opportunities, Implementation, and Challenges

How is AI impacting K-12 Schools and Districts in the US. Good or bad what's on the horizon

06/19/2025
A Strategic Campaign Roadmap for BTS Marketing in K-12

A Strategic Campaign Roadmap for BTS Marketing in K-12

Get BTS ready with a strategic plan of attack using K12 Data. Here's the roadmap.

06/10/2025
Maximizing Summer Sales Opportunities in the K-12 Education Market: A Strategic Guide for Vendors

Maximizing Summer Sales Opportunities in the K-12 Education Market: A Strategic Guide for Vendors

Summer is not the time to slow down your K12 Data e-marketing. Summer is the time to stand out with administrators that are in charge of decision-making when it comes to purchasing and the kids and teachers are long gone

06/03/2025
The Power of Combining Email and Direct Mail Marketing in the K-12 Education Market

The Power of Combining Email and Direct Mail Marketing in the K-12 Education Market

Let's explore the distinct advantages of email marketing used in conjunction with direct mail to engage with your US k-12 education audience.

05/22/2025
Why Choose K12 Data for Your Targeted Education Email and Mailing Lists: A Comprehensive Overview

Why Choose K12 Data for Your Targeted Education Email and Mailing Lists: A Comprehensive Overview

Don't just take our word for it. We are number one in customer satisfaction and the original Build a List, Quality Education Marketing List Provider. Imitation is the best form of flattery.

05/13/2025
The Power of a Dedicated IP Address and an ESP That Handles 3rd Party Lists

The Power of a Dedicated IP Address and an ESP That Handles 3rd Party Lists

K12 Data goes 360 on email list marketing by adding "inbox360" to their already easy to use, great offerings.

03/18/2025
An overview of the U.S. School and District Purchasing Cycle and Marketing Strategies

An overview of the U.S. School and District Purchasing Cycle and Marketing Strategies

This time of year is one of the key in decision-making stints when it comes to K-12 school and district purchasing for the upcoming year. It starts in January and stays heated through March. Keep your foot on the pedal.

03/07/2025
What are the best ways to market educational products and services to administrators at schools and districts in the US?

What are the best ways to market educational products and services to administrators at schools and districts in the US?

Marketing into edu; ideas to help your products and services leap off the shelf

03/02/2025
Best Email Marketing Tips in 2025: Winning the ROI Game

Best Email Marketing Tips in 2025: Winning the ROI Game

Times are a changing in email marketing. Getting noticed in a crowd takes more than a great personality and a red dress. You need to keep up.

02/17/2025
Are you providing too much information in your K-12 education email marketing messages?

Are you providing too much information in your K-12 education email marketing messages?

Too much information in your education email marketing pieces could be hurting your response rates

08/11/2024
How K-12 School Districts Can Use Email to Connect with Their Communities

How K-12 School Districts Can Use Email to Connect with Their Communities

Get the message out to everyone in the school ecosystem using K12 Data's district email lists

06/03/2024
Is paying for email verification really worth it?

Is paying for email verification really worth it?

How do email verification companies verify email addresses and is it effective? Many companies pay for this service and it might not work

05/14/2024