K12-DATA BLOG

Keeping Great Teachers: A Field Guide to Retention, Burnout, and a More Stable K-12 Workforce

Keeping Great Teachers: A Field Guide to Retention, Burnout, and a More Stable K-12 Workforce

Teacher shortages have evolved into a retention crisis. Mid-career educators face burnout, pay gaps, and workload creep. Districts must protect time, create growth paths, and tell better stories. K12 Data, College Leads, and Peertopia help schools target, attract, and retain teachers through precision outreach and recruitment for long-term stability.

10/06/2025
How College Data Is Changing Higher-Ed Marketing — And What’s Next for Selling Into the K-20 Market

How College Data Is Changing Higher-Ed Marketing — And What’s Next for Selling Into the K-20 Market

Higher education faces tight margins, rising applications, and shifting enrollment trends. CIOs push cyber and analytics, while dual-enrollment blurs K-12 and college. College Data, with K12 Data, delivers precision—verified contacts that reach the right buyer at the right time—helping vendors succeed with a unified K-20 strategy.

09/24/2025
How K12 Data and Peertopia Are Redefining Education Marketing and Hiring

How K12 Data and Peertopia Are Redefining Education Marketing and Hiring

K12 Data revolutionizes education marketing with precise, verified contact lists tied to school demographics. Peertopia transforms hiring by offering free job postings actively delivered to educators, colleges, and ed-tech. Together, they create a unique ecosystem where data and outreach connect schools, vendors, and talent more effectively.

09/09/2025
Transitional Kindergarten (TK) and Its Critical Role in Preparing Students for K–12 Success

Transitional Kindergarten (TK) and Its Critical Role in Preparing Students for K–12 Success

Why is TK so critical preparing students for better outcomes in k-12 education? Where did this idea stem from, how has it done, and are there any lessons taught here?

08/17/2025
Bridging the Gap: How Technological Infrastructure Is Powering K–12 Distance Learning Nationwide

Bridging the Gap: How Technological Infrastructure Is Powering K–12 Distance Learning Nationwide

The pandemic exposed inequities in the U.S. education system, especially around technology access. Since then, major infrastructure investments have transformed how K–12 learning is delivered, though rural communities still face serious connectivity challenges. This blog explores how tech—including satellite internet and platforms like K12 Data—is helping bridge the digital divide.

07/16/2025
Seven Reasons Why Price Matters

Seven Reasons Why Price Matters

Don't Underestimate the Value of Pricing

03/08/2022
9 Things I Love About the Education Market from a Salesperson.

9 Things I Love About the Education Market from a Salesperson.

A few things to love about selling into the K-12 space

11/20/2021
Your Personality is Showing: Don’t Let a Boring Message Undermine School Emails

Your Personality is Showing: Don’t Let a Boring Message Undermine School Emails

Tips for School and District Email Communication to Parents.

09/14/2021
K-12 School Email Marketing Lists Data:  How is Your Revenue Delivered?

K-12 School Email Marketing Lists Data: How is Your Revenue Delivered?

Don't Get Complacent With Your Credit Card Payment Processing Provider.

07/30/2021
K12 & Random Acts of Kindness.org

K12 & Random Acts of Kindness.org

It never hurts to share some kindness and it feels so good.

07/09/2021
K-12 Educational Lists and Great Customers

K-12 Educational Lists and Great Customers

Our 10%-ers

06/21/2021
The Upside of Downsizing

The Upside of Downsizing

Keep it simple. Maybe there's gravity in your stuff and it's pulling you down.

04/05/2021
Do One Thing Well

Do One Thing Well

Focus on the core of your business. Get that right and then move on, or not.

03/07/2021
Grow Your Business By Being Genuine

Grow Your Business By Being Genuine

The importance of being earnest in business shouldn't be overlooked.

01/04/2021
K-12 Education Without Internet

K-12 Education Without Internet

There is a technology divide this fall as many students will find themselves at home rather than in school. Here are some ideas for students without technology.

08/14/2020