Five Good Reasons You Should Be Purchasing Email Lists
Are purchasing email lists part of your current overall marketing strategy? It should be. The speed, directness, and low price point of email continues to be one of the most efficient and effective ways to reach a cold business-to-business audience, and the results speak for themselves.
“Email is the third most influential source of information for B2B audiences, behind only colleague recommendations and industry-specific thought leaders.” – Wordstream
Purchasing email lists opens up a world of marketing opportunities and it can be beneficial to your business in more ways than one. A targeted cold email list will have many interested buyers that don’t yet know about your unique business solutions. Before we go any further, let’s see what Gary Vaynerchuck has to say about the benefits of buying an email list.
When does it make sense to buy an email list?
We totally agree with Gary on this one, an email list is only worthwhile if it contains quality contacts. A reputable data provider should always provide a sample record and a guarantee of accuracy. As Gary mentioned, a non-targeted email list will not do your business any favors or provide a solid return on investment.
The truth is, buying a targeted email list in your desired industry is a smart idea if you’re looking to generate more B2B leads. The nature of email marketing gives you the opportunity to scale your lead generation efforts virtually overnight. Let’s take a look at five reasons why you should include purchased email lists in your marketing mix.
5 Reasons Why You Should Be Purchasing Email Lists
Unfortunately, buying email lists has been unfairly grouped into the “spam” category when it comes to B2B marketing. The fact of the matter is, smart business owners understand that purchasing industry-targeted email lists is one of the most cost-effective ways to dramatically accelerate B2B lead generation growth.
Of course, you can’t expect to convert the cold contacts on your list without having a sound marketing strategy. You must communicate with your audience effectively from the first email subject line to the way you present your call to action. Only the most relevant and valuable offers have a chance at moving a non-permission based contact into the sales funnel.
1. Expand your reach and increase sales growth
Every time you acquire a new email list, you’re expanding your potential audience. The more people that receive your marketing message, the more potential leads you’ll generate. The key is to optimize your campaigns for open rates and deliverability by using a combination of proven marketing strategies, and the right tool for this type of campaign.
2. Fill the marketing and sales funnels
Acquiring a new email list can expand your B2B marketing audience overnight. As these new, cold contacts become warm opt-in leads, they can be pushed to the appropriate funnels. Marketing can start the nurturing process for warm leads, while sales handles the leads that are already red hot.
3. A quality list can increase ROI
When you purchase emails from a reputable provider, you get a professionally vetted list of contacts who will be receptive to your marketing message. That means you waste less time and money marketing to people who don’t have a genuine interest in your products and services.
4. Improve customer acquisition cost payback
Sending to contacts who already have a genuine interest in your products and services will not only improve your ROI, but also accelerate lead generation and speed up your rate of return. In other words, you see profits faster. Don’t get caught up in a game of numbers, it’s better to have a smaller list of highly targeted contacts than a large email list of poor quality emails.
5. Free up resources
Manually building an email list of industry-related contacts is time-consuming and not an efficient use of your teams time. Purchased email lists give you a head start on the lead generation process. The less time you have to spend chasing down fresh leads, the more time and resources you have available to focus on closing them.
The Bottom Line
Purchasing email lists is a great way to expand your reach, fill your funnel and take your business to the next level. If you’d like to know more about the benefits of pairing purchased email lists with Email Lead Generation software, sign up for a free demo today.
-Clickback Team w K12 Data