5 Ways to Keep Your K-12 Message Simple and Effective
Educational email list development is an essential tool that all schools can use for communication and outreach.
Whether it’s an elementary, middle school, or high school email list, the principles remain the same for clear communication. The goal should be to keep things as simple and efficient as possible.
If you’re looking for ways to increase the effectiveness of your K-12 email list, here are some tips to consider implementing for your district or facility.
1. Understand the audience.
It’s tempting to put the facts out there in a school email list. If your messages take an empathetic approach, it’ll be easier to convey the information you want people to have. No one likes getting lectured, especially if they think they’re right and your institution is wrong. [[1]]
2. Use an active voice.
Most messages sent through a principal email list (or anything else from the school) tend to be written in passive voice. That’s not an inherently bad practice, but it does make the note feel more like a news article than a personal conversation. Switching to an active voice will prevent miscommunication while making the communication more efficient. [[2]]
3. Be clear in the subject line.
It helps to think of a subject line as the title of your story. What is the key point that you hope to convey in your message?
Even though people click on school emails more often than other industries, that outcome is less likely when the subject line is ambiguous. When the message is unsolicited, fewer than one in five families might take the time to see what you’ve sent. [[3]]
Don’t forget about urgency! If you need people to review current or past information from your education email lists, let them know with the subject line information.
4. Set a reasonable goal for the email.
A superintendent email list should reflect that person’s voice and professionalism. If the messaging is from the entire school, it should follow the district’s branding instead. Within that context, you should ask yourself three questions when composing the note.
§ How should the recipient feel after reading the email?
§ What are you asking each person to do?
§ How should someone respond to the message?
By using goals to form content, it’s much easier to write a simple and effective email.
5. Think mobile when composing an email.
In 2019, almost half of all email messages were opened on mobile devices. After the pandemic, that figure is expected to rise significantly. When messages are read on a phone, they tend to get scrolled through quickly. [[4]]
If something is challenging to read, most people won’t bother reviewing the information. Incorrectly formatted emails get deleted within three seconds by 70% of users. [[5]]
Are You Ready to Improve Your Email Messaging?
A school email list can be an effective communication tool. With goals set for each message, formatting that includes mobile users, and a detailed message that takes an empathetic tone, you’ll achieve a better information transfer rate.
It might be tempting to say that parents and guardians aren’t invested in educational opportunities for their children if they don’t read your district’s emails. Before reaching that conclusion, try implementing the tips in this guide. You might make some more connections!
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