Back To School Marketing

The K12 Marketplace, Email, Marketing
Back To School Marketing

Back To School Marketing


If you missed the June rush, it’s not a big deal. The back to school rush that hits later in the summer is another great opportunity to release the newest marketing campaign, but it’s important that your marketing campaign appeals to schools and educators. There is a lot of competition during the back to school rush, and everyone wants to grab their attention. These tips will help you increase your outreach and sales during this period.


Give Them An Incentive


Back to school sales are always hot, but they’re even better when there is an incentive for parents or educators. This is a great time for promotions, free trials, and coupons. The bigger the discount, the more sales a company will see. This is also a great time to release new software that comes with a free trial.


Appeal To Parents


Every year, there are a plethora of parents that set educational goals for their children. They are determined that their child won’t fall behind in math or reading the next school year. Often, they have spent the entire summer getting their children caught up, and they need materials to help them coach their children throughout the school year.


During marketing campaigns, make sure that the benefits of the product are accentuated so that parents can determine if it is right for their child.


Don’t Leave Out Homeschoolers


Parents that homeschool their children make up a large part of the market, and often they are left out of marketing campaigns. Instead, businesses focus on school districts and the parents that are in them. This leaves homeschool parents out in the cold, or they are forced to choose from products specifically for homeschooling that might not meet their needs. Help them bring the benefits of classroom materials into their home by including them in the marketing campaign.


Stand Out


In the sea of back to school marketing, you want to stand out. This means pulling out all the stops to make sure that your products have a chance. That could mean offering incentives that customers can’t refuse, purchasing more ad space, or making sure that the products released outshine the competition. It doesn’t matter how you stand out as long as you stand out.


Start Early


Learn when the school districts in your area open for the year and then start your marketing campaign weeks before that. When you start before the competition, you have time to speak with educators or parents before they are bombarded by other marketing campaigns. This gives you an instant leg up on the competition.


Mass Email Marketing


When you strive to stand out in the education sector during one of the busiest times fo the year, it’s impossible to reach out to everyone on your list personally. Instead, it’s a time that calls for mass email marketing. This should not be your entire marketing campaign, but it should be a part of it.


Back to school time is one of the busiest times of the year for educators and parents alike. These tips will help you both grab and keep their attention for the rest of the school year.

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