Best Email Subject Lines to Increase Open Rates

10/12/2020
The K12 Marketplace, Email
Best Email Subject Lines to Increase Open Rates

Best Email Subject Lines to Increase Open Rates

K12 email marketing is used as the first communication channel in schools, but there is an element that is of vital importance to achieve high opening rates and generate conversions, which is called the subject of the message.

As a general rule, the origin of obtaining low open rates in email marketing campaigns is due to the fact that a sufficiently striking message subject has not been used to capture people's attention and interest.

This situation occurs frequently because the subject of the message has always been considered as a secondary detail, but the reality is that the subject is a key element when doing email marketing.

Although there is no magic formula for writing the "perfect subject" in emails, there are different tactics that can be used in email marketing campaigns to get people to open the message.

Here are the best types of subjects that will increase open rates in your email marketing campaigns:

 

Simple and Short

Nowadays, many people use their mobile device to check their inbox and open new messages, therefore, if you want to be successful with your emails, you need to use a minimalist design.

For this reason, when you are going to carry out a k12 email marketing campaign, it is recommended that you use a simple and short subject type, and also place the most important information at the beginning of the subject .

As a general rule, this type of subject is usually used for different situations such as: confirmation of a subscription or reservation, welcome messages, promotional discounts, purchases made in online stores.

If you need a little inspiration or are having difficulty saying more in fewer words, here are some examples of subject lines for your email marketing campaigns that can help you:

  • Booking confirmation
  • How can I help you?
  • Your order has been processed
  • We need your help
  • Latest sales

 

Clear and Concise

The subject of your emails can also be used for the purpose of conveying specific information in a clear and concise manner.

However, do not make the common mistake of taking advantage of the subject of the message to try to be creative or original, since it is not the most suitable place nor the right moment.

This type of subject is normally used when the newsletter of a corporate blog is sent and you must provide all the necessary information in a few words, because that way the recipient knows at first glance what the new article is about.

In this way you will ensure that readers or recipients can know the content of the message without having to open it, and therefore, decide whether the information will be relevant or useful.

 

Custom email subject

Consumers are becoming more demanding and no longer want to be treated in a generalized way, so it is vitally important to communicate with each person by name.

For this reason, it is essential to always use email marketing to offer personalized attention to customers, since each person is different and has their own preferences and interests.

However, to achieve this personal treatment it will first be necessary to collect all the necessary information from people, so you must request personal data in any contact channel.

The most frequent techniques to obtain this information are the subscription forms on the corporate blog as well as the contact form on the website or on a landing page.

A practical example of a custom subject in an email marketing campaign is:

  • Hi Carlos, how can I help you?
  • Hi Silvia, do you need help creating a newsletter?

 

Subject of urgency

Another type of subject that you can use in your email marketing campaign and that is a very frequent practice when you sell a product or service over the Internet, is the subject of urgency.

As a general rule, people are very indecisive because we always wait until the last moment to decide whether to buy a product or service, and we need someone to push us to make a decision.

Therefore, if you want to sell something to your subscribers or potential customers, it will be necessary to use a subject in the email that conveys urgency and encourages the recipient to take the desired action.

Some examples of these urgent matters in email marketing can be the following:

  • Last day for registration.
  • Only one hour left. Are you going to miss it?
  • Last places for "event name"
  • Save 70% on your purchases today.
  • Last hours for your 25% on everything.

 

Promotional email subject

It is proven that email marketing is one of the most profitable channels for a business, since it requires little investment and provides great benefits.

However, many people complain of receiving promotional email messages that are sent in a generalized way and without any personalization criteria.

The key to being successful with an email marketing campaign is to always use segmentation, whether by preferences, interests, purchase history, gender, location, language, etc.

In this way you will get the promotional message to be sent and delivered to all the people who meet the conditions of the target audience, previously defined for the email marketing campaign.

Some examples of promotional topics that can be used in an email marketing campaign are:

  • -50% on men's footwear.
  • New Spring / Summer collection.
  • Save $ 50 for going back to school (school supplies).
  • -25% on the revision of your car. Only valid this month.
  • Get up to $100 for changing your tires.
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