Education Marketing: Selling Apps
The world has been taken over by technology. There are iPads in classrooms and textbooks are more often becoming a thing of the past, especially for older children. School districts use learning apps to encourage learning at home, and districts often pay for a large subscription or purchase of the apps to make them accessible to students. Getting a district to purchase an app for every student is a huge order, but these tips can transform the possibility into a reality.
Send Emails
Sending an email as the initial contact allows for a wider range of potential clients contacted and ensures that businesses will not be bothering potential clients. Making cold calls is not only an occasional dead end, it is time consuming. A business can send an average of 10 emails for every cold call that they make. This is because a person that calls a district leader often spends a significant amount of time sitting on hold. Also, this person could have a full schedule, leaving little time to care about a new app. An email gives leaders the opportunity to read about the product when they have the time.
Include Research
When trying to sell an app, it’s important to include as much research as possible. That means put charts and graphs related to the outcome of the app on display. If there is not current research on the app being sold, look at research from similar apps. For example, if the app up for sale is a reading app, show data on other reading apps and the impact they have had on helping children learn.
Get One of the District’s Schools On Board
It might take a highly discounted subscription (not free- they never work) but once you get a foot in the door of a school obtaining a good referral should be a top priority. This is obvious, however, a key take away is to make sure you service the account and provide training, support, and ancillary materials to make the program successful. That will open the neighbors’ doors.
Free trials should be long enough to give educators time to analyze the product themselves, but short enough that they will want to see more of the product. Most businesses offer a trial period of 3-7 days, and then encourage businesses to buy the product.
Discounts For Larger Purchases
Offering a discount to schools that purchase a large order, such as a massive subscription to an app, is always a great idea. This will encourage them to buy the app the first time, and then they will fall in love with it. Companies can never go wrong when offering incentives. Other great ideas for incentives are:
Any incentive is a good incentive.
K-12 marketing has come a long way. Instead of marketing textbooks, companies are now leading the way in education by producing the best learning apps. In order to sell those amazing apps, follow these tips. Your company will see an increase in sales within the first marketing campaign.
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