Etiquette Rules for a Teacher Email List
Teachers don’t have a lot of time on their hands. Even when things slow down during the day, they’re trying to decompress from the challenges of interacting with students.
It seems like a million things all need to get done simultaneously, from grading papers to listening to various concerns. Your messaging to a teachers K-12 email list must break through that busy routine to make a positive impact.
If your emails aren’t getting responses, it could be that you’re not following the etiquette rules for these interactions. Here are some ways to solve that problem.
The quickest way to get an email ignored to a teacher email list is to make spelling, punctuation, or grammar mistakes. These issues create a poor first impression that reflects on the quality of the conversation. Even a message without a full stop can be challenging to read, making it easy to ignore. []
Reading on a screen is much harder than comprehending information from a book or on paper. That means the layout and structure of your email are critical to your success. It helps to use shorter paragraphs and blank lines between each grouping instead of tab indentations or traditional rules developed for typewriters. []
Editing features, including bold text, might not show up in some email accounts. Don’t rely on these elements to convey your message.
When emails use CAPITAL LETTERS, the message conveyed to the reader is that you’re shouting at them. If you feel this technique is necessary to emphasize a single word, you can probably get away with using it once in your contact attempt. Anything more than that increases the risk that you’ll be seen as rude or obnoxious. []
A note sent to your teacher email list shouldn’t be treated as an SMS text. Try to follow the formal conventions of composing a letter, even if you’re sending a sales pitch. Even though terms like BTW (by the way) or FTW (for the win). Emojis are rarely a good idea, and emoticons fit into that category. Resist the urge to send smiley faces as a way to convey emotion. Use powerful words instead, such as “elation” or “bliss.” []
Each school district faces unique challenges. If you send the same form letter to your entire teacher email list, the information or pitch will invariably sound hollow to some. When your communication is no longer seen as valuable, the risk of an unsubscribe click rises. Try to segment your subscribers, then compose specific notes that address their problems or concerns to have your marketing efforts leave a more meaningful impact. []
By following these etiquette rules when communicating with teachers, you’ll be more likely to see positive results. Consistency is the key. When your value propositions make sense and deliver results, you’ll see clicks and sales rise.
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