How to Approach K-12 Prospects Through Email Marketing

06/24/2022
The K12 Marketplace, Marketing
How to Approach K-12 Prospects Through Email Marketing

How to Approach K-12 Prospects Through Email Marketing

When you want to show your K-12 prospects how effective your products or services are, the last thing you need is to have their ISP or server treat your content as spam.

The best way to avoid filters or deleted messages is to provide high-quality content for your prospects to review. When people see value in your email, they’re more likely to add it to their safe list. [[1]]

That means busy educational professionals consciously choose to put your email marketing efforts in a place where they can read it when they have time. That’s the first goal you’ll need to meet when approaching K-12 prospects. [[2]]

Here are the additional steps to take so that you can turn more of those leads into paying customers.

 

Tips for Creating an Effective Approach Through Email Marketing

When you want to write an effective prospecting email to the K-12 community, there are three crucial points to consider.

1.     What is your reason for reaching out to your prospects? The email will likely be ignored if you don’t provide compelling content. Review the value proposition you’re describing, ensure that it lines up with the receiver’s demographics, and then take the time to follow through on whatever promises you've made.

2.     Always add a sense of urgency to your content. This technique encourages K-12 prospects to pay more attention to the information in your email, especially when it does an excellent job of addressing their potential pain points. [[3]]

3.     Include a pertinent call to action that describes or outlines the next steps the reader must take to reach a successful result. Any specific measures should be outlined in detail, without being overly wordy, to leave the best possible impression.

Once you’ve reviewed those elements, it’s time to ensure the message incorporates an appropriate tone for the receiver. When K-12 prospects see emails filled with “I” or “Me” statements, it can make them feel like you treat them as a commodity.

That’s not what you want. Happy prospects become valuable members of your community! Try to use more “You” comments to make the content about them with your email marketing efforts. When you ask open questions or provide relational statements, it can help K-12 prospects start to trust who you are and what you do. [[4]]

 

The Goal Isn’t to Get a Sale… Yet

Prospecting emails often fail because they push too hard, too soon. Your K-12 prospects might not even realize that your products or services are helpful right now, and some could be unaware that your business exists.

Instead of creating a pitch that works toward sales funnel completion, use a prospecting email to encourage the first step or two toward a transaction. Introduce the pain point, describe your solution, and show why your results are better than what the competition offers. [[5]]

When you can send these messages out consistently as part of your segmented email marketing efforts, you’ll find that the relationships built during these early stages can translate into long-term repetitive results when you get it right.

  K12 Data is a leader in quality education email marketing databases since 2012. Build your k-12 email marketing leads list with us today.
  We have a 97% email deliverability rate and a 96% customer retention rate. 
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