How to Build a Fantastic School Email List from Scratch

The K12 Marketplace
How to Build a Fantastic School Email List from Scratch

How to Build a Fantastic School Email List from Scratch

A common saying in marketing circles is that there is money to be made “in your lists.” What does that mean if your business targets school districts, teachers, principals, and superintendents?

Most school administrators will tell you that the best way to reach them is by email. If someone gives you their contact info, you’ve got the start of a school email list. It can be that simple!

Social media might get lots of attention today, but the most valuable channel to reach the educational sector is to build an email list from scratch. Here are the steps you can take to make that outcome happen.

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1. Get to Know the Audience

Teachers, principals, and superintendents have different priorities. If your email list targets teachers, you’d want to focus on the classroom. How does your product provide something valuable? [[1]]

Principals want to take care of their schools, while a superintendent email list might target an entire district.

Since each community is a little different, you’ll need to know some specifics about their problems you can solve. Once you can prove value, you’ll have an easier time establishing relationships. [[2]]

2. Have a Great Landing Page or Site

If someone finds your school email list information valuable, they’ll click on the links included in your message. Without a way to follow up immediately, you could lose the momentum from your lead generation opportunities.

You don’t need to have a full website (but it helps!). A landing page that provides more information and a call to action to keep following is often enough. [[3]]

If you try to have the recipient call or reply to an email, the results might be less than satisfactory.

3. Work with an Email Marketing Service

Is it possible to send messages to an entire teacher email list without using a marketing service? Yes.

Are you more likely to get your account banned or suspended because you’re sending hundreds of messages a day? Also yes.

The best way to communicate efficiently with school administrators is to work with an experienced email marketing platform. Most entry-level options are for generic audiences, which means it could help to work with a company that knows the challenges of creating a school email list from scratch. [[4]]

A great platform should organize your school email lists and send messages quickly and accurately.

4. Develop Your Offer

People won’t follow up on emails if the information doesn’t provide something valuable. Whatever it is you’re offering or asking, it should be a powerful reason that encourages people to join your list. When you know what your audience wants, it’s much easier to propose an information exchange. [[5]]

5. Be Consistent

A predictable pattern of receiving emails and valuable content often leads to great results. If you can consistently show how well your ideas, products, or services can solve problems, you’ll attract more interest in your list. People will even look forward to your thoughts or observations!

Establishing a school email list isn’t always easy, but it is worth the time it takes to achieve results. Use these helpful tips to get that journey started!

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