How to Build an Educational Email Database

04/17/2022
The K12 Marketplace
How to Build an Educational Email Database

How to Build an Educational Email Database

It costs five times more to attract new customers than to maintain your existing clients. Focusing on customer retention makes sense, especially when looking for long-term solutions for sustained growth and increased revenue.

People become loyal to brands for more than the products or services they offer. Your customers can probably get what they want cheaper from someone else. What you need is for clients to invest in your story and the experience your brand offers.

If you establish an educational email database with active clients, you’ll have a better chance to reach your goals.

Steps to Take to Build a School Email List

1. Create Personalized CTAs

A personalized call-to-action (CTA) provides a significantly higher view-to-submission rate than generic ones. You can nearly double your potential subscriber totals by segmenting your audience. [[1]]

When signing up for newsletters and email promotions, teachers, principals, and other school administrators look for something specific. The educational email database will grow when you can provide extra value in your high-performance areas.

2. Use Slide-ins and Pop-ups

Interruptive marketing is annoying – and effective. Onsite retargeting is a practical way to start building a school email list because it prompts the visitor to take a specific action. Most people will close them, but even if only 1% of visitors sign up, you’ll get an extensive database to use in a couple of weeks. [[2]]

To avoid needless disruptions, you can ensure the pop-ups and slide-ins don’t appear if someone comes to your page from a newsletter or on sales pages.

3. Describe Your Value

Formatting your emails and CTAs is necessary, but you won’t get traction without accurate descriptions of the value you offer. Instead of telling people to sign up for something, have them “access” or “download” your content.

All of us get enough junk mail as it is today. Who wants to ask for more? Reframing the discussion to use an active voice with actual value will attract more addresses to your school email database for future lead generation opportunities. [[3]]

4. Create More Landing Pages

A 50% increase in the number of landing pages you have translates to a 55% increase in leads. When you can personalize these destinations, the information appeals to a much broader audience. [[4]]

Everyone who visits your website needs something different. When the landing pages provide answers to individual concerns, you’ll have more interested in what you offer.

5. Encourage Action

People need prompts to know what to do. If uncertainty or confusion is part of the email marketing process, you’ll see fewer signups and click-throughs. Be clear and precise about the next steps to join your educational email database. Even if most people don’t sign up immediately, those who want instant access will directly convert. [[5]]

Building an email database from scratch takes some time, but the investment is worthwhile. This marketing effort has one of the best ROI ratios available, giving you multiple paths toward the growth goals you have for your business.

K12 Data, the simple choice for quality education email lists. Build A List today:  https://k12-data.com/custom_databases


[[1]] https://blog.hubspot.com/marketing/personalized-calls-to-action-convert-better-data

[[2]] https://www.optimonk.com/test-results-digital-marketer-generated-2689-leads-14-days-using-onsite-retargeting/#.WzO-H9hKjOQ

[[3]] https://www.indeed.com/career-advice/career-development/product-value

[[4]] https://blog.hubspot.com/blog/tabid/6307/bid/33756/why-you-yes-you-need-to-create-more-landing-pages.aspx

[[5]] https://sciencelookup.org/knowledge-base1/how-to-motivate-people-to-take-action/

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