How to Close Your K12 Prospects with Email Marketing

The K12 Marketplace
How to Close Your K12 Prospects with Email Marketing

How to Close Your K12 Prospects with Email Marketing

School districts provide essential services to each community. Each employee is a potential customer to consider when you work in the educational field, which means knowing how to close your K12 prospects is crucial.

Something to consider when working with educational prospects is the political climate of the community. Do the teachers and administrators feel like they’re carrying the world's weight on their shoulders? Are they fighting to get even the bare minimum for funding operations?

How you approach a school district email list should reflect the current climate. You’ll get a different response from K12 prospects with total funding vs. those that aren’t sure if a bond measure will pass.

Ways to Start Closing More of Your Deals

You cannot control the behavior of those on your email marketing lists, but you can orientate answers by taking the proper steps during your outreach efforts. These techniques will help you get a better, more positive response.

1. Ignore the Pressure

It's essential to remain impassive when sending emails to your education marketing lists. Give teachers and administrators facts they can use, then show them why your approach is valuable. Putting extra pressure on these busy professionals won't help you cross the finish line any faster. [[1]]

2. Remain Calm

It can get frustrating when your response rates and other metrics must be held up to your expectations with K12 prospects. Instead of giving up, try to think about the situation of each recipient. Patience and persistence work better than expecting to have results in 60 minutes or less. [[2]]

3. Accept Alternatives

People want to feel heard in today's environment. Teachers deal with online arguments, classroom situations, and occasional workplace conflicts. That's a lot of stress to manage! Their experiences offer valuable feedback that you can use to refine your products or services – or your pitch. [[3]]

The goal of each email should be to gain the reader's respect. When you receive feedback from others and adapt your philosophies to meet expectations, it'll be easier to close more often.

4. Use Compassion and Empathy

School employees feel like people are out to get them, especially with new laws being passed that dictate or restrict what they can teach. They want to feel like their voices are heard. If you take time to listen, you’ll show kindness. [[4]]

It often helps to ask questions. What are your goals? What is the biggest problem you need to have solved? Once you have this information, take ownership of the issue.

5. Have Initiative

K12 prospects are out there, but they need to find for your business. It would be best if you went to them to ensure they can see you've got affordable expertise to offer. Competitors will see this action and attempt to interfere, but stay engaged. Keep your focus on the potential client to get the message across. [[5]]

It’s important to remember that you’re creating a business-to-business relationship with K12 prospects. Try not to take things personally, even if they seem that way. When your email marketing shows empathy and respect, you’ll find more opportunities to grow.

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