How to Close Your School Mailing List Leads More Often
Building a school mailing list or principal email list is only one part of your email marketing efforts. Once you get those leads, you must know how to close them.
Most educators are weighing several options, most of which will be from competitors. Instead of ignoring that fact, think about what you can communicate that would give you a competitive edge against them.
Here are some ways to reach that outcome.
A sales-based approach to each email smells like a scam to potential buyers. When you communicate with your school mailing list, be genuine with your effort at being helpful and honest.
Some educators might think you’ve got the best stuff for them, but they could be wrong. If what you offer isn’t the correct solution, then tell them so while pointing them in the right direction as much as possible. []
You might lose a sale, but you’ll gain respect. You're almost guaranteed a transaction if they are ever in the market for what you offer. The chances of earning word-of-mouth marketing benefits are also significantly higher.
One of the best lines is a version of “have your friends tell me that you sent them my way.” It’s like magic – people become brand ambassadors when they know there is something great waiting for them on the other side of the transaction.
Some people don’t think about your school mailing list benefits when conversing with their colleagues. If you can give them a gentle reminder through your email efforts without being overly pushy, more subscriber requests will typically come.
Your business is to stay up-to-date on the latest innovations in the educational industry. If you see something that could be helpful or useful, send it along if the information comes from a reputable source.
Even though you’re not creating the content, you are taking the time to share it with your audience. This effort creates a positive impression on your leads by demonstrating that you stay well-informed. Building rapport makes it easier to close a deal in the future. []
Once you’ve earned a sale, keep checking in with your leads. You don’t want to smother them with information requests, but you do want to know how they’re doing. Consider waiting 30 to 60 days before following up because that’s when product faults tend to appear. If you connect with them when they need help to resolve a problem, you’ll find it easier to manage customer service concerns. []
Closing deals with your school mailing list is easier to do when you’ve built relationships with your subscribers. These steps make that outcome possible!
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