How to Create Relatable Emails for an Educational Mailing List
You’ve taken the time to craft a massive school database filled with email leads. You’ve got teachers, principals, and even a few superintendents interested in your brand and what you offer.
The goal of your email content should be to push the reader forward through your sales funnel. Each click is a step closer to a conversion.
Although that sounds good on paper, reality can be very different. It’s not unusual for promising emails to fall flat and underperform.
If you’re struggling to get results from your educational mailing list, it could be how your content relates to the reader.
Marketing emails focus on communication. Imagine someone is on the street corner, obnoxiously offering teaching tips for relating to high school students by screaming them at the top of their lungs.
How long would you stay to listen? If you don’t mind that communication style, you’d be there the entire time. For those who don’t prefer that method, they’d leave right away.
When your educational mailing list starts underperforming, it’s often because you’re not using a writing voice that resonates with the reader. Try to incorporate more slang, humor, and phrasing that you’d find in school settings. [[1]]
Once you’ve made that fix, here are the other steps to take to improve the relatability of your content creation efforts.
1. Educate the educators by offering something practical, insightful, or inspiring. The goal is to sell without pulling out a hard pitch. [[2]]
2. Put your core values into every message sent. People are naturally drawn to others who share the same perspectives. You might drive some people away by sharing your vision, but you’ll also attract more people to the conversation. [[3]]
3. Be personal about what you share. Each message should offer a glimpse of who you are: the person behind the company or brand. Even if something goes wrong, you can talk about the lessons you learned from that situation.
4. Paint pictures with your words. If the text doesn’t convey enough emotion, consider using GIFs or emojis to represent your message with more accuracy. [[4]]
5. Keep to the subject and get to the point. Educators signed up for your email list because they saw value in your covered topics. Don’t be afraid to tell everyone why your perspective matters and how your offered expertise can solve problems quickly and affordably.
6. Emotions can educate and inspire. If the content isn’t helpful, it becomes background noise that busy teachers, principals, and superintendents ignore. [[5]]
Readers want to see real-life examples of your ideas. How can you show people that your perspective works?
When you give people examples, they can picture the potential results if a similar decision to invest in you gets made. That can come from case studies, whitepapers, customer reviews, or even testimonials.
Relatable emails occur when you create simplified content that matches or exceeds the reader’s expectations. When this work is done consistently, you’ll eventually see a noticeable increase in clicks and conversions.
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