How to Tell Better Stories with Your K-12 Email Lists and Content

The K12 Marketplace
How to Tell Better Stories with Your K-12 Email Lists and Content

How to Tell Better Stories with Your K-12 Email Lists and Content


Telling a good story does more than lighten the mood. It creates connections with others because people look for common ground in these tales. We all want an opportunity to relate to the circumstances, characters, or outcomes told.


Stories turn a simple email message into an authentic relationship-building opportunity for everyone in the database. [[1]]


If you’d like to tell better stories with your content, here are some ways that can improve the back-and-forth with your K-12 email lists.


Be Mindful of the Audience

Think about the people who receive your email. What kind of story would connect with them to build a relationship? The obvious example is not to send adult content to addresses held by minors. [[2]]


When working with K-12 email lists, you’d want to separate teachers, principals, and superintendents into separate groups. Each professional looks at their job differently, which means your story needs to connect where they are. [[3]]


Use a Meaningful Hook

The best stories start with an iconic first line. This element engages the reader, hooking them into the rest of the tale. It helps to think of this component as the thesis of what you hope to present with your marketing efforts.


“Today, I had a bologna sandwich for lunch.” That’s a bit boring, even if you’re trying to sell upgrading supplies for the school lunch hour.


“Here’s the craziest story you’ve heard about a bologna sandwich.” That opener has more zing to it.


Be Concise with Your Language

A good story has conversational elements to it, but the delivery is part of the experience. Each sentence in your K-12 emails should lead the reader toward the conclusion you want them to make. [[4]]


People will get lost or confused if you ramble along and follow various tangents or side quests. That causes them to click the “Delete” button.


Stick to the essential details of the story while keeping your language concise. Colorful words are better than multiple adjectives and adverbs to provide details to the extreme.


Don’t Rush the Process

It’s tempting to rush through your email content creation duties to get them finished. Readers can tell when you’re taking this tactic. If you can’t make time for them during a simple message, how will you make any when they need help?


After writing an email to your K-12 lists, consider reading it aloud. Think about the pace and timing of your sentences and structures. Does it feel natural, or is it too fast? Could it be too slow?


Then you can make adjustments as needed.


Have a Sense of Humor

The best comedy option when reaching out to others is to have a sense of humor about yourself. Be willing to become vulnerable while discussing the mistakes you’ve made. Your goal should be to offer a learning lesson without making others in the group feel bad about themselves. [[5]]


Telling a better story with each email sent to your K-12 lists can help you establish a positive brand image with a single message. When you follow these tips, your content becomes more personal and relatable, which is what is needed to build strong connections.







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