How to Tell Your Story Effectively to a School’s Mailing List

04/04/2022
The K12 Marketplace
How to Tell Your Story Effectively to a School’s Mailing List

How to Tell Your Story Effectively to a School’s Mailing List

Storytelling lets people make sense of the world. When you turn the pages of a book, you’re getting the chance to take a deeper meaning from the words the author offers. If it is done correctly, there is a sense of connection between you and the writer. [[1]]

This principle applies to the messages sent to a school’s mailing list. Each K-12 contact wants to connect with your brand and business in a personal way. When that happens, you’re more likely to see higher open rates, more clicks, and an improved conversion rate.

These steps will help you tell your story effectively to a schools’ mailing list.

Choose a Central Message

Most school emails are 250 words or less. Although that doesn’t seem long, it’s enough time to convey a central thought. The best stories work the reader toward a specific theme or message that demonstrate the value of spending time with those words. [[2]]

You can be dramatic, funny, or serious with your email marketing efforts. Keep the suspense going right up until the call to action. That structure helps to keep readers engaged with your story.

Be Authentic

Storytellers don’t shy away from conflict because people want to see how hardships or obstacles are overcome. When you incorporate these elements into your brand story for a school’s mailing list, it is crucial to be authentic. [[3]]

If you try to talk about hardships that don’t exist or are heavily exaggerated, the reader will not see what you offer as valuable. There will always be a question in the back of the mind that wonders if you’re being honest with them.

Use Clear Structures

Your brand story must have three elements to be effective when sent to a K-12 list: a beginning, a middle, and an ending.

The best stories have a hook that engages the reader from the first sentence. It’s an exciting or inciting incident that leads to rising action before building to the climax. How you shape the transitions between the three elements will impact how educators and administrators interact with your messages. [[4]]

Incorporate Personal Experiences

Real stories are always the best because they offer meaningful moments of inspiration. If you think about the reasons why you got into business, it’ll be easier to convey that emotion to your list of school emails. [[5]]

How can you craft the challenges you faced when starting your business into a narrative that helps teachers today?

Engage the Audience

The way you captivate an audience on a school email list depends on the type of story you tell. Your content doesn’t need to be eloquent to be engaging, but it does require relevancy to generate attention. When you get it right, people will feel like they can connect with you on a different level. That’s the moment you want because it often leads to greater sales.

Telling your story effectively can take an ineffective email campaign and turn it into an effective asset for your school’s mailing list. Keep it to a narrow arc, be clear about each point, and deliver a satisfying ending to begin the relationship-building process.


[[1]] https://www.americanexpress.com/en-us/business/trends-and-insights/articles/11-powerful-ways-to-tell-your-story/

[[2]] https://www.nngroup.com/articles/how-little-do-users-read/

[[3]] https://www.archwaypublishing.com/en/resources/5-essential-elements-of-a-great-story

[[4]] https://jerryjenkins.com/story-structures/

[[5]] https://www.inc.com/aj-agrawal/the-power-of-using-your-personal-experiences.html

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