How to Write a Profitable Message to Your School Email List

The K12 Marketplace
How to Write a Profitable Message to Your School Email List

How to Write a Profitable Message to Your School Email List

Superintendents, principals, teachers, para-educators, and other professionals have hectic schedules. Even when your email gets noticed in their inboxes, they might have a dozen different messages from parents or colleagues to address before they can get to your note.

When you want to create a profitable message that your school email list receives, it should include a few elements. Try to think of this marketing effort as a formal procedure, checking off what the recipient wants to see so that your brand, service, or product gets noticed.

Here are some tips to help make that outcome happen.

1. Always Use Actionable Verbiage

It’s easy to get into the trap of thinking that actionable words must be verbs. It helps, but that approach isn’t always necessary.

Start with the subject line. “Don’t miss out on these new resources” is an excellent example of using actionable language. You’re not telling the recipient to buy anything. It describes to someone what they can expect if they open the message. [[1]]

2. Personalize the Email

People don’t like to read form letters. When you create a highly segmented, personalized message for your school email list, you’ll find better open and clickthrough rates develop.

Targeted emails generated more than half of all revenues almost a decade ago, with one-third of that money coming from emails sent to specific demographic or audience selections. [[2]]

Imagine what that approach could do for you in 2022.

3. Focus on Message Clarity

When you write a message to send to a school email list, try to be clear and precise with your language first. Once you leave no doubt about what you’re discussing, you can try to make things cute, funny, or catchy. [[3]]

It might be tempting to focus on the entertainment value of your message to capture a recipient’s attention. If someone gets lost in a laugh, will they come back to evaluate your goods or services?

It’s helpful to align the email copy with your subject line to ensure a positive experience. If someone clicks on a message that seemed intriguing and the information was on a different topic, you might get some unsubscribe requests.

4. Be Relevant

It takes more than a dynamic title or some professional copy to convince someone that you’ve got the expertise to make their life better. Try to use your introductory elements to show that you’ve got an established relationship with the individual.

Relationships create relevance. People are more likely to take the time to help people they know than a stranger on the street. That principle extends to the different brands and businesses chosen to meet individual needs. Try to establish that foundation early. [[4]]

5. Be Persistent

When a well-crafted email gets ignored, it might be tempting to give up. Don’t do that! Educators are busy people, and they may not have enough time to give your message the attention it deserves yet. [[5]]

A school email list can be a profitable marketing asset when these points are consistently included with your messaging. Incorporate these ideas today to see if they improve your outcomes!






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