How to Write a Successful Sales Email to Teachers

The K12 Marketplace, Email
How to Write a Successful Sales Email to Teachers

How to Write a Successful Sales Email to Teachers

When you send a message to your teacher email list, you’re creating a question for each recipient to ponder. “Should I open this email, ignore it, or delete it?”

You want the answer to be “open” because that’s the entire purpose of the marketing effort. It’s tough to make money if people aren’t clicking links and completing transactions.

The problem with most sales emails is that they only work for that first click. It forgets that you need a response after the teacher opens the note to have a successful outcome. [[1]]

Here are some ways to improve your writing copy so that your school email list recipients open the message and want to respond to it. [[2]]

1. Include an Intriguing Subject Line

The best subject lines for a teacher email list get to the point quickly. Most educators don’t have a lot of time to review their inboxes, even when they spend extra time outside the classroom catching up on notes. [[3]]

Here are some examples to consider that follow these principles.

  • Question about a recent event.
  • Idea for the classroom (or something else important to the teacher).
  • Personal recommendation.
  • Question about a career goal.
  • Thoughts about a specific educational situation.

Don’t forget to avoid the spam words that trigger filters, such as “sale,” “donation,” and “reminder.”

2. Deliver the Opening Line

People don’t engage with things that they find to be boring. The opening line for your teacher email list messages must make an impactful statement that someone can understand in eight seconds or less.

Relationship-building statements typically work the best in this category.

  • “I saw that we both share a love of using whiteboard videos in the classroom.”
  • “I loved your blog post on how to write a successful email.”
  • Our mutual friend mentioned to me that you were looking for some help.”

Without a hook in the opening line, the reader will backtrack and forget your email. [[4]]

3. Keep the Body Copy Short

A good teacher email is 250 words or less in length. If you send a note to a principal or superintendent email list, it might be suitable at 400 words – assuming that the message delivers something valuable.

When writing the body copy of an email, the information should deliver something valuable that lets the reader progress toward their goals.

Try to think of the questions that someone might ask about your sales proposal. By delivering answers proactively, you’re more likely to get a response.

4. Deliver a Closing

Providing a strong close to the messages sent to a teacher email list ensures each recipient has a clear path to follow. It should be related to the conversion definition for your product or service to create the best result. You can ask a final question, offer the next step, or request an appointment – anything that continues to build the relationship. [[5]]

A teacher email list can be a valuable resource when the information you provide offers something with practical value. Although it’s harder to make a sales pitch in those conditions, it’s not impossible when following these ideas.







Build Your List today with K12 Data, The Leader in Quality Education Email Databases:


Comments are moderated. This will show up here once the administrator approves it.