How to Write an Effective Welcome Email for Your Education Email Lists

03/01/2022
The K12 Marketplace, Email
How to Write an Effective Welcome Email for Your Education Email Lists

How to Write an Effective Welcome Email for Your Education Email Lists

Welcome emails get one of the highest open and engagement rates because of the nature of the message. People have just signed up because they see something valuable in joining your community, and they’re excited to get started. [[1]]

That means your welcome email is the perfect chance to begin the engagement process with your new subscribers.

You can convince people in this message to take action as part of your education email list. With an average read rate of 34%, that’s a 42% higher return than all other message types. [[2]]

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Essential Elements of a Welcome Email

Your education email list can get started on the right foot when you incorporate these elements into the content.

1. An Engaging Subject Line

A welcome email performs at its best when the reader clearly identifies it. When you can add a spark of personality to it, you’ll begin the relationship-building processes. [[3]]

The best subject lines for welcome emails are relatively straightforward and follow this formula.

Welcome to {Business or Brand}! Thanks {Name} for Subscribing!

When people know what to expect with a click, they’ll open an email more often. That’s why it doesn’t take much to be engaging.

2. Add a Greeting

The welcome message is the ideal time to use personal information – if you have it. Incorporating the person’s name into the email automatically makes the experience feel customized and relevant.

Emails with personalized subject lines and content are 26% more likely to earn a click. [[4]]

3. Demonstrate the Next Step

It might be tempting to make new subscribers wait for a second email to take action. Any delays create risks that someone could unsubscribe from your education email list. That’s why your welcome email is a fantastic opportunity to recommend your best content.

Think about why you wanted to establish a school email list. Include that outcome as a call to action in your welcome message to make it a more effective outreach.

4. Offer a Gift

When people sign up for your education email list, you’ve got an ideal spot to give your new subscriber a reward or gift for joining your community. Most businesses offer a discount on a first order or premium content access, but it’s up to you to decide what makes sense for your business. [[5]]

5. Ask to Avoid Spam Lists

Since people signed up for your email list, they expect your messages to get delivered to their inbox. If someone skips a few of your notes, they’ll get put into the spam folder on most platforms. You can avoid that result by requesting the reader add you to their Safe Senders list. When you get safelisted, it’ll be easier for each subscriber to find your messages in the future.

Don’t forget to make it easy for people to unsubscribe from your education email list. It’s often included automatically with service providers since it’s a CAN-SPAM requirement and GDPR preference. Still, that final step also shows that you’re willing to be held accountable to provide high-quality information.

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[[1]] https://www.experian.com/assets/marketing-services/white-papers/welcome-email-report.pdf

[[2]] https://martech.org/welcome-emails-help-predict-future-subscriber-engagement-value/

[[3]] https://www.fool.com/the-blueprint/welcome-email-subject-lines/

[[4]] https://venturebeat.com/2015/05/20/email-marketing-critical-to-success-but-users-are-selling-themselves-short-study/

[[5]] https://www.bigcommerce.com/blog/customer-discount/

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