K-12 Marketing: How To Reduce Email Unsubscribers
Having a large email subscriber list is one of the key ways to get information out there fast. When you wind up with a significantly shorter list due to people unsubscribing, this can pose a problem for K-12 marketing teams. These proven strategies will help keep potential clients not only on your email list, but also reading your emails when they receive them.
Make sure that your emails are easy to read on mobile devices. This includes phones and tablets. People read approximately 70% of their emails on mobile devices, and yours are likely to get deleted if potential clients have a hard time reading them.
You have about 4 seconds and 2 to 4 inches to capture your reader.
• Skimmers typically only read the top portion of your message.
• Preview panes only display 2 to 4 inches of a message so to get a reader to open it or click through, you have to be compelling right from the start. Think through what you’re trying to achieve with your message. Make that message prominent and instructions for action clear. Don’t try to accomplish too much in an email – one message, one goal.
When emails are too wordy, it means that there is a lot of words but only a few key points. Readers do not need all the extra fluff, and this could be hurting your k-12 marketing strategies. If readers are not able to skim through emails, they are less likely to read them. When reaching out to professionals, keep things as short as possible.
If part of the k-12 marketing strategy being used involves sending long, informative emails, make sure to organize content. This will help email subscribers find information that is relevant to themselves without having to read through several paragraphs of information that does not pertain to them.
Reach out to readers on an emotional level to make an impact. If there is a new product coming out designed specifically for children with autism, tell them how the product was created with your autistic niece in mind. Being a little transparent and telling a story will help readers relate to you and remember you. This is the impact that k-12 marketing specialists want.
If your email contains a few grammatical errors, it sends the wrong message to your recipients. Make sure to thoroughly proofread emails before sending them out. Having a friend proofread them is another great idea. If that is not an option, download a free plugin for your web browser, such as Writer.com, which:
Professionals do not always have time for a plethora of emails. If you’re sending too many, such as a new email daily or weekly email with a different offer vying for their attention, it will inevitably lead to people unsubscribing to your emails. Instead, send out a bi-weekly email and a monthly newsletter. This is the perfect number of emails to keep readers engaged.
Emails in the k-12 sector should focus on education. To keep readers from tapping the unsubscribe button, make sure to give them content that is relevant to them. Provide useful information, such as new research studies and new resources, in addition to product-related information to make sure that readers find emails useful.
As K-12 email campaigns soar thanks to the new normal, it’s important to stand out from other marketing teams. Use these tips to make sure that readers both appreciate and read your emails and are less likely to unsubscribe.
If you haven’t had a chance to read our Email Tips doc please send me an email at: Charlie@k12-data.com or call me at (303) 557-8114 and I will send the 5pg pdf to you.