K-12 Marketing: What Does a School District Need?

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What Does the Modern School District Need?

Before sending messages to a teacher database, K-12 mailing list, or a principal email list, you must know what problems they face. The first rule of business networking is to identify issues you can solve to create something others find valuable.

Although teachers, principals, and superintendents face unique challenges in relation to their duties, each school district has similar needs that you can solve. Identifying this information in your emails can help your business grow.

Here are some of the potential service gaps that school districts have in 2022. Do your products or services help to fill them?

1. Ventilation Improvements

One of the primary goals that many schools have today is to improve indoor air quality. Not only is effective filtration and ventilation essential for stopping COVID transmissions, but it is also helpful for reducing aerosol and particle exposures. When kids can breathe cleaner air, it reduces the risk of losing concentration. [[1]]

2. Building Upgrades

Inflation in 2022 is causing school districts to rethink their bond efforts. Instead of implementing new building plans, many are looking at renovation to save some cash. That means there could be a need for new windows, appliances, drywall, HVAC equipment, and furniture. From sheet metal fabrication to energy management, nearly every industry can get a foot in the door when needs have local solutions. [[2]]

3. Security Improvements

Although victimization rates are decreasing for children in classrooms, 77% of districts reported that at least one crime incident occurred in the 2019-20 school year. This figure represents 1.4 million incidents, and those are only the ones that were reported to law enforcement. Only 32% of districts stated that they reported one or more violent incidents to a law enforcement official. Highlighting this need and how your approach creates results through a school email list would be an effective marketing approach to take. [[3]]

4. Additional Resources

Teachers are asked to do a lot more with fewer resources. In some states, these changes include legal requirements that can result in fines, or even jail time, if they are not followed. If you provide the research needed for school employees to have more clarity about their circumstances, you’ll put your brand at the top of their minds. [[4]]

5. Learning Encouragement

Did you know that over 50% of new teachers leave the field within their first three years of being on the job? One of the most significant contributors to this issue is problematic and disruptive behavior in the classroom. You can encourage simple rules that are easy to follow, give examples of practical consequences, and develop inspiring rewards to use. Offering these ideas to a teacher email list can set your business apart from all the others in your industry. [[5]]

Understanding the evolution of the educational environment allows your email marketing efforts to create an enormous impact. Whether you’re sending messages out to a school database or focusing on colleges and universities, many of the issues these institutions face have similarities. If you can solve those problems, you’ll be in the driver’s seat for new sales.