K-12 Marketing: Writing The First Email
One of the most popular ways to reach out to educators is through email. Email campaigns are always one of the top priorities in the education sector, and there is plenty of good reason for that. Educators are busy people, and an email gives them time to research the product at their convenience. This also allows the company to highlight certain points that might be forgotten during a sales pitch.
The first email sent out can be tossed into the virtual trashcan, or it can turn a cold lead into a warm lead. Following these guidelines will help your email campaign fall into the latter category.
K-12 Marketing Needs Personalization
Adding a touch of personalization to emails in the education marketing campaign instantly shows an educator that you have done your research. Include things like:
For example, stating that an app is now on sale is good. However, informing Mr. Smith that an app would help increase reading test scores, something that you noticed the 6th grade at Hayward Middle School might need assistance with and that you have an app at an amazing price for sale is gold.
Businesses always need to include their own contact information. After the first email, you want to give the school ample time to reach out to you. Simply include your email, name and phone number at the bottom of the email and then move on.
If an educator is not interested in the product mentioned in the email, they might still be in need of other products or services. Always include a link to the company website or store in the email, and invite them to browse through other products. Highlight specific age ranges, grades or subjects that the company specializes in as well.
Avoid Salesy Language
If the email sounds as though it is a sales pitch, delete it and start over. The email should sound more like a friend reaching out to a friend with a formal twist. It should have a personal touch that says “Hey! I noticed you might need some help in this area, and I can offer you this.” Another tone would be “I’d love to chat with you about a new line of products to see if you’re interested.” There is a drastic difference between the ones mentioned above and a formal email that highlights prices, sales and is determined to sell. Customers want to feel a personal experience when they are shopping, and companies should provide that.
Don’t Mention Price
One of the biggest mistakes a business can make is mentioning the price tag in the first email. The only time a price should be mentioned is if it is a sale, coupon or free shipping. Even then, avoid mentioning definite numbers. For example, state that a product is now 10% off instead of saying that it now costs $110.90. If educators see the number and decide that it is too high, they will never visit the website. On the other hand, if they see the price on the website they might not purchase that exact product, but they might browse through the website to find something else that they like.
Sending a k-12 marketing email is an art that should be taken seriously. When a business sends out an email, it can go either way. Use these tips and more from our blogs to guarantee that your emails help you land more sales.