K-12 Pandemic Marketing: Key Problems To Address

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K-12 Pandemic Marketing: Key Problems To Address

K-12 Pandemic Marketing: Key Educational Problems To Address

Although most companies are still competing for sales the same way and pushing the same products, it’s not going to serve them well in the pandemic. The key behind k-12 pandemic marketing strategies is to solve problems that educators are facing. These are the problems that schools need help with this school year.

Interactive Distance Learning

Most distance learnings focused on watching a video of a teacher or on working through a packet of worksheets. This does nothing for children that are already behind in school, and it can be extremely dull. It makes it more difficult for children to learn when they are not engaged in the learning process. This school year, teachers and students need apps and technology, or at least worksheets, that will help them become more interactive in the learning process.

Students Falling Behind

Students that were already behind are falling further behind due to not being engaged in the learning process. Other children that were not behind are beginning to fall behind. This is where educational materials that are good for children and are proven effective will stand out.

Market these products to both educators and parents to make sure that you reach your target audience. Products that can help students that are falling behind are apps, homeschooling materials, and programs for children to encourage learning, especially in math and reading. Old products that are proven to work with rave reviews by parents and/or teachers are the ones to market to solve this problem.

Too Many Products To Choose From

Teachers and educators alike have become overwhelmed by the sales calls as k-12 marketing teams attempt to take advantage of the pandemic. It’s led to teachers having to spend hours filtering through them all.

In order to solve this problem, k-12 marketing teams need to minimize the products that they are marketing while simultaneously standing out. Instead of a massive list of products available sent to everyone, carefully tailor emails to the responder by giving them products that you know they need. Don’t email a kindergarten teacher about high school products, for example.

Internet Safety

As more and more children are beginning their school year online, internet safety becomes an issue. Sexual predators are not protected from being around children online the same way that they are in a traditional classroom.

This calls for online learning materials, virtual classrooms, and apps to have parental safety features, especially if a chat feature is enabled. This extra layer of protection will help put both educators and parents at ease as children continue to make the switch to online learning.


While teachers might be being bombarded with products, that is not all they need. They also need resources to use for students. For example, interactive websites that offer students the opportunity to learn in a fun way, like National Geographic, are an exceptional resource to give to teachers. Include resources at the end of emails to help maintain a positive relationship with potential clients, even if they don’t buy something. This makes them more likely to remember you in the future.

K-12 marketing is taking on a new shape in the midst of the pandemic. As schools and teachers struggle to accommodate their students, they need your help with these problems. Increase sales and create relationships that can last for years after the pandemic is over by solving these problems.

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