K12 Data: Content Value

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How to Put Value into Messages Sent to a Teacher’s Email List

When someone clicks on an email to read, they expect the message to contain something valuable. If your content marketing efforts fail to deliver on that promise, you could lose a potential customer.

Even though people don’t pay for the content you send through a teacher’s email list, they still sign up to receive messages based on the idea you’re sending something valuable.

Here are some ways to deliver on this promise without requiring much extra time and effort.

Solve Specific Problems for Teachers

Opinion emails and content with cute pictures of smiling kids in classrooms have their place in marketing, but not when you’re sending items directly to a teacher. Your goal should be to solve a specific problem they face with their jobs. [[1]]

Before writing an email marketing message, ask yourself about the problem you want to solve. Is there value in what gets offered? Will it feel like the reader’s time was well-spent looking at this content?

When communicating with your teacher’s email list, shoot for as much specificity as possible.

Remind Readers When They Connected with You

At one point, your brand had enough credibility that a teacher decided to sign up to receive emails. Many businesses treat that outcome as the final step of the marketing process, but it’s the beginning of your journey. [[2]]

It would be best if you kept reminding teachers why your content is valuable. What expertise can you share that no one else currently offers

Provide Helpful Tools to Teachers

Another option for adding value to email messages is creating tools to help teachers achieve specific goals. [[3]]

Imagine that you’re putting together a short message about how to engage with students more effectively in the classroom. Here are some ways you could address the reader’s concerns.

• Create a checklist for addressing an unruly student in the class.
• How to communicate with students with changing gender identities.
• Tools that make getting your point across at any grade easier.

When you can capture your audience’s attention, it’ll be much easier to have them start trusting you. It only takes a few words to create effective educational tools.

Format the Email for Easy Reading

Textbooks deliver massive content blocks with long sentences and paragraphs. Emails are more successful when they come in two- or three-sentence chunks.

You can improve readability by selecting a smooth font that people find comfortable processing visually. Try to use short sentences and words to eliminate reader fatigue. [[4]]

Don’t forget to edit or proof your email to avoid unnecessary typos and errors.

Use Graphics to Your Advantage

Pictures and videos are valuable commodities when communicating with a teacher’s email list. Incorporating original digital graphics gives each message a greater chance of generating the attention you want. When you have a data-heavy note to send, consider including the key points in an infographic format. [[5]]

When messages to a teacher’s email list hit each of these points, you’re more likely to earn a click. Once that happens, the readability and value offered can start working to connect people to your brand.

K12 Data provides seamless education email database leads in 3 Minutes. During this back to school email marketing season don't let your k-12 email lists slow you down. K12 has been a leader in teacher email leads lists since 2012. Build Your List today:  https://k12-data.com/custom_databases

Thank you,

Charlie Isham

CEO K12 Data