Principles of Marketing to a Superintendent Email List

The K12 Marketplace
Principles of Marketing to a Superintendent Email List

Principles of Marketing to a Superintendent Email List

The superintendent of schools is the manager or administrator of an entire district. Each person on your principal email list reports to this individual. Although the powers and roles of this position vary in different communities, many people agree that the most important duty of the board of education in each area is to hire an experienced person for this position.

That’s why it makes sense to segment your marketing efforts to include a superintendent email list.

When you compose emails for this list, you’ll want to follow these crucial principles to have an effective outreach effort.

1. Create Specific Offers

When you want a superintendent email list to convert, specificity matters. There should never be a message sent to these recipients that works on generalities. Although some people might argue that a note to keep your brand and business at the top of the mind is helpful, it also communicates to these educational leaders that you don’t mind wasting their time with a useless email.

Conversion rates improve when your subject line and email body are as specific as possible. Let your landing page sell the product or service – keep your focus on the value proposition. [[1]]

2. Don’t Waste Time

Writers have a bad habit of putting a call to action at the end of their content. Most email recipients won’t scroll through an extended message, especially if they’re as busy as a superintendent. You might be lucky to get a paragraph or two. [[2]]

Make your specific offer immediately. When it is relevant to the information you’ve provided, you’ll see a better clickthrough rate develop.

3. Communicate Conversationally

Treating your emails like a promotional flier that gets put on every door in a neighborhood ensures that nearly all superintendents will treat the message in the same way. Your content gets sent to the Deleted folder.

Although we think of email marketing as an announcement or an advertisement, it’s not always the best way to reach a busy professional.

Do you always go straight to the sales pitch when you network with others? Having a conversation with a superintendent means you’re more likely to establish a relationship. Once that occurs, you’ll have more trust to discuss the advantages your brand and business offers. [[3]]

4. Forgive Yourself

Everyone wants their first superintendent email list outreach effort to be successful. It’s more likely that you’ll get zero sales from it. Instead of relying on assumptions to create outcomes, use your data and analytics assets.

Most superintendents like to open emails early in the morning or late at night. If you send a note at lunch, it’ll probably get ignored.

Mistakes will happen. Don’t be too hard on yourself. Just focus on learning the lessons from the experience to improve each time. [[4]]

5. Be Clear About Your Value

People click on specific emails because of the value promise they offer. Your content should provide the same urgency. Once you get someone to your landing page, it’s safe to assume there’s some interest in what you’re offering. Email opens expect that you prove your worth quickly because you went to them – the superintendents didn’t come to you. [[5]]

A superintendent email list can be a valuable addition to your marketing efforts. Use these ideas to streamline your approach so that each message you send can make a positive impression.






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