Talking to Teachers Makes Your School Email List More Effective

04/10/2022
The K12 Marketplace
Talking to Teachers Makes Your School Email List More Effective

Talking to Teachers Makes Your School Email List More Effective

Imagine that you’re a teacher logging in with your school email ID. You’ve got a few minutes before the craziness of your day begins.

How many emails will be there in the inbox from upset parents? Are there administrative issues that require a secondary review that’ll take up more time?

When stress levels rise, it’s easier to avoid school email deliveries than to read them. Knowing how to talk to teachers with your outreach efforts is a skill that can be continuously developed or enhanced.

Avoid the Panic by Adopting These School Email Strategies

Over 90% of teachers go out of their way to shop with businesses and brands that offer them a discount because of their careers. That’s close to the same number of educational professionals that seek out companies that provide this perk. [[1]]

That’s why an essential school email strategy is to offer a targeted discount. You’re more likely to experience engagement with your brand. Here are some additional strategies to help you grow a K-12 list for teachers.

1. Understand the Audience

Most teachers today are over the age of 40, and 80% of those who choose this noble profession are women. Even with the challenges created by the pandemic, the average teacher stays at their job 2.5 times longer than workers in other careers. [[2]]

Even though the base salary hovers right on the national median, teachers are dedicated to their work. This information allows you to work on messaging, discount, and pricing strategies that appeal to your expected demographics.

2. Think About Your Timing

Although a school’s mailing list should receive attention throughout the year, a few specific times are perfect for reaching out to teachers.

The two best times are during the back-to-school season as summer ends and during Teacher Appreciation Month in May. There is a significant spike in the keyword search queries for products and services for the classroom during these times.

3. Segment the List

Hundreds of data variables make it possible to segment your K-12 list in multiple ways. You can look at the institution type, overall expenditures, household income, the subject taught, or even the presence of tablets in a teacher’s classroom.

When you segment your educational email marketing lists, you create a more personalized experience for each reader. Teachers that feel like you’re talking directly to them are more likely to trust your brand. [[3]]

4. Be Familiar with Their Preferred Promotions

When teachers use email marketing to shop for their career needs, the most popular discount is to receive a free gift with purchase. More than three-quarters of educators prefer that option over the one-third that want free shipping. [[4]]

Each market is a little different. Some teachers might want a larger discount, while others prefer something like a buy-one, get-one offer.

5. Show Appreciation

Teachers face lots of challenges in the classroom. What they want from an email is a simple, genuine message that offers value and shows appreciation. When people feel valued, they’re more likely to engage with your business. [[5]]

A school email list is a valuable resource when you take the time to develop it. These ideas can help you get that process started!

K12 Data, The Education Email Database Leaders. Whatever your needs:  Principal Contact Lists, School Email, District Marketing Lists- we are there for you.

[[1]] https://www.weareteachers.com/best-teacher-discounts/

[[2]] https://seedscientific.com/teaching-statistics/

[[3]] https://neilpatel.com/blog/how-to-use-email-segmentation-to-increase-your-conversion-rate/

[[4]] https://www.teachforamerica.org/stories/free-stuff-deals-discounts-for-teachers

[[5]] https://blog.collegevine.com/10-tips-for-talking-to-your-high-school-teachers/

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