Teacher Email Lists: How to Provide Valuable Information Instead of Wasting Their Time
Are you thinking about investing in a teacher email list? If so, you’ll need to know your target audience before reaching out with a campaign.
Although every target audience wants to see authenticity in the brands and businesses with whom they choose to work, teachers respond better when you know how they work. If you expect them to drop everything to reply to a message, it won’t take long to discover that your marketing investments won’t deliver much traction.
What Do Teachers Want to See with a School Email List Effort?
Many start their day an hour or two before the first bell rings, and most stay an hour or two later. Then you’ve got all the papers to grade, tests to review, and all the other responsibilities that get put on their shoulders each day.
Your teacher email lists cannot stand out in that environment unless the information cuts through the white noise. If you produce something inspiring and valuable that saves them some time, you’ll grab their attention right away.
Here are some ideas to help you achieve that goal with your next outreach effort.
1. Know when teachers are using their email.
Teachers can access email almost anywhere. With a smartphone in their pocket and other devices in use, they can access this information at any time. What you need to consider is the schedule. High school teachers have more transition moments than elementary ones. Some like to read messages before or after school, while others take this action during their lunch breaks.
2. Track the school holidays on your calendar.
Although teachers might get a little extra time off during the year with Christmas, Easter, and summer breaks, many of them continue to check their emails. Even when they don’t need to be on school grounds, they’re accessing their accounts to ensure their students are doing fine. That means you’re more likely to get some traction with a teacher email list when targeting the days off. []
3. Avoid the hard sell whenever possible.
Teachers might not get many marketing emails each day, but that doesn’t mean it’s easy for them to find your messaging. All administrators receive multiple internal and external messages from numerous sources. When your subject line suggests that the only thing you’re interested in is money, the content you’ve sent will end up in the trash.
4. Offer freebies when it makes sense.
Teachers spend a lot of money on classroom supplies. If you can provide free samples or teaching resources as part of your school email list efforts, you’ll be helping them change the world a little. Even if you don’t generate a sale, that still feels pretty good! []
Teacher email lists require proactive steps to be a valuable addition to your marketing efforts. Since many of them make their own purchasing decisions, you’ll be helping them do what they love to do a little better.