The Most Underrated Professionals Who Should Be on Your K-12 Email Lists

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The Most Underrated Professionals Who Should Be on Your K-12 Email Lists

When you review the subscribers or target audience goals for your K-12 email lists, who are the people you want reading your emails?

For many marketers, the goal is to get to the decision-makers first. That means superintendents, principals, and teachers.

Although these educational professionals run requests to the school board for funding through their chain of command, two groups in each district should be more noticed. They are the janitors and transportation personnel.

What Do Janitors Want to See in Marketing Emails?

With marketing emails targeting janitors, it’s essential to keep in mind their specific needs and preferences. While individual preferences may vary, here are some general factors that these pros might appreciate.

• Relevancy. Janitors want to see content that is relevant to their job and the challenges they face. Ensure your emails address their specific needs, such as cleaning supplies, equipment, techniques, or industry trends. [[1]]
• Promotions or Discounts. Including exclusive discounts, promotions, or special offers in your K-12 email list messages can catch their attention and encourage them to consider your product or service. [[2]]
• Social Proof. Showcasing testimonials from satisfied janitorial customers can effectively establish credibility and trust. Including real-life success stories or case studies can demonstrate how your product or service has benefited others in similar roles. [[3]]
• Responsive Design. These K-12 professionals access email on mobile devices throughout their shifts. When your content is optimized for smartphones or tablets, the information becomes much easier to process. [[4]]

The cleaning staff at each school often spends more time in the building than anyone else. That means you can get essential information from your subscribers about their needs or wants, ensuring your products or services deliver an authentic and accurate value proposition.

What Do Transportation Professionals Want to See in Marketing Emails?

School bus drivers are essentially teachers who sit behind the wheel and try to enforce discipline while looking in a mirror at their passengers. It’s often a thankless job, but it is still necessary.

Including these professionals as a target audience with your K-12 email lists helps to understand they prioritize safety, efficiency, and comfort. Identify the products or services that can address these needs.

You can also collaborate with school districts, transportation departments, or bus manufacturers to speak with these professionals. Direct interactions can help you grow your lists while creating an audience subsegment with your K-12 priorities.

As part of your email series, consider offering workshops or training opportunities. Do you help with CDL updates? Is there a unique safety protocol or defensive driving technique you’ve found helpful? [[5]]

You can establish your brand as an authority in the field by providing valuable training. That creates a moment where people want to click when your message arrives because something useful could be implemented.

With your K-12 email lists, it is crucial to include everyone who works in that environment to ensure leads can be developed quickly and efficiently. In return, your open and conversion rates have new growth opportunities!

K12 Data has been a proven leader in school email list and district email list marketing for over a decade. We are customer centric and have the best k-12 email lists available. Build your education email lists with us today:   https://k12-data.com/custom_databases