Warning Signs to Spot in Your K-12 Email List

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Warning Signs to Spot in Your K-12 Email List

Warning Signs to Spot in Your K-12 Email List


The first time I attempted email marketing, I inherited a list with about 1,150 subscribers. When looking at the metrics, I saw the engagement rates seemed strong, so I started dreaming about high click-through rates and lots of sales.


Then I sent my first email to the list. In less than 24 hours, over 15% of the subscribers had requested to unsubscribe. I was shocked, and that’s when the questions started.


What had I done wrong? Was this list misrepresented to me?


When I looked back at what I’d composed for that first message, it didn’t take long to see all the errors I’d missed the first time. Fixing those problems stopped the exodus away from my database right away.


Some warning signs are self-inflicted and obvious. Others take some time to see – or can stay hidden until it’s too late. When you know what to watch for, rescuing a K-12 email list that might be in trouble is much easier.


Top Warning Signs That a K-12 Email List is Failing

Although there are always outliers to consider, most marketers look at declining metrics in previously strong categories as a danger sign that something is amiss. You don’t want good numbers to turn bad!


Some emails have less of an impact than others. If you notice a rebound effect as you talk about different subjects, the rollercoaster ride of data you experience is part of your audience’s preferences. You can flatten those curves by focusing on content that matches peak interest.


If you see consistent declines in these areas, your K-12 email list could be struggling.


  • Declining Open Rates. If fewer people are opening your emails, it could be a sign of disinterest or inbox fatigue. Consider reducing the number of contacts or sales pitches you send, focusing on total value instead of counting touchpoints. [[1]] 
  • Increased Unsubscribes. A sudden rise in these requests often indicates dissatisfaction with your content. If you see this metric with lower click-through rates, you'll want to make changes quickly. [[2]] 
  • High Bounce Rates. When many emails get returned, it suggests your K-1w2 email list is outdated or people input incorrect addresses to enter your database. Be careful. Some educational institutions block certain senders, so encourage recipients to put you on their safe lists. [[3]] 
  • Spam Complaints. All email lists get an occasional spam complaint. When you receive them consistently from your recipients, you could experience deliverability issues that eventually damage your sender reputation. [[4]] 


Also, please remember that erratic email schedules can confuse subscribers, leading to lower engagement rates. If your content doesn’t align with the interests of your K-12 audience, they’ll eventually stop opening what you send to their inboxes.


Timing is another crucial component to consider. K-12 professionals often check their inboxes in the morning, at lunch, and before leaving. If you can time deliveries to coincide with these periods, you can raise the chances of earning a click. [[5]]


It’s about adaption and refinement. When your strategies remain current and relevant, you’ll create meaningful and engaging conversations that can lead to stronger sales.


[[1]] https://www.forbes.com/sites/theyec/2019/11/13/eight-reasons-why-customers-dont-open-your-emails-and-how-you-can-fix-it/

[[2]] https://sarahstiffin.com/why-people-unsubscribe/

[[3]] https://www.semrush.com/blog/bounce-rate/

[[4]] https://www.entrepreneur.com/growing-a-business/how-to-avoid-email-spam-complaints/415841

[[5]] https://www.litmus.com/blog/whats-the-best-time-to-send-email-we-analyzed-billions-of-email-opens-to-find-out

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