What Principals Want to See in a Marketing Email

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What Principals Want to See in a Marketing Email

What Principals Want to See in a Marketing Email


Principal email lists can be challenging to maintain because these busy professionals only have a little time to read the content. It might be incredible stuff that you're sending, but the metrics don't back that up because you're not getting a lot of clicks and opens.


Before you make any drastic changes or clean your database, remember that principals are attracted to valuable content. Your email might sit for a week or more, but it has been noticed.


Try to be patient with your subscribers. Then focus on streamlining what you send in your marketing emails.


How to Improve Your Outreach Efforts to Principal Email Lists

Principals typically want to see marketing emails that focus on relevancy. The content should be clear and concise, offering valuable information that doesn't take significant time and resources away from them to understand it.


If your engagement levels are consistently low, these tips can help you create more effective marketing emails for principals to enjoy.


  • Interact with Intent. Use the principal's name and any other information you have about them to make the email more personalized and applicable to their needs. [[1]]
  • Have Clarity. Ensure the email is easy to read and understand, offering a clear message that communicates the benefits of your product or service. [[2]]
  • Remain Relevant. The content of each message should be relevant to the principal's interests. This approach might require some research and list segmentation to be successful. [[3]]
  • Encourage an Action. Include a clear call-to-action that encourages each principal to act, such as clicking on a link or filling out a form. [[4]]


As a final step in your improvement efforts, remember that over half of all content engagements through an inbox occur with a tablet or smartphone. Your email must be optimized and responsive for mobile devices to ensure everyone on your principal email list can access them when they can make a few moments.


What To Avoid Doing with Your Principal Email Lists

Most subscribers are relatively forgiving for the occasional misstep in your marketing efforts. Principals are even more so because of the unique challenges they face during the day. If you want to keep expanding your lists, it is essential to avoid certain issues.


That starts by over-promising and under-delivering. Don't make promises that you can't keep. Be honest and transparent about what your product or service can and cannot do. [[5]]


Then avoid spamming. Don't send too many emails or messages to your audience. These actions are often annoying and lead to higher unsubscribe rates.


It also helps to avoid sending generic messages that don't speak to your audience's specific needs or interests. Personalization is critical to engaging your principals.


Finally, remember to focus on more than just closing a deal. Provide valuable information and resources for your principals to use. You'll build trust and loyalty when you can help them achieve goals or solve problems.


Principals want to see specific things when choosing the content they read from their inboxes. Implementing these ideas can help you achieve that outcome while encouraging growth trends from your lists.


Since 2012 K12 Data has been the solid choice of educational marketing and sales teams. Do more with your k-12 email lists and database. K12 has helped ed tech companies break into this crowded space with spectacular education mailing lists and all at unbeatable pricing. 
Thank you, Charlie Isham CEO K12 Data Inc.

[[1]] https://www.lovingrootsproject.com/allblogposts/5-tips-for-living-with-intention

[[2]] https://dictionary.cambridge.org/us/dictionary/english/clarity

[[3]] https://primewomen.com/second-acts/6-secrets-to-staying-relevant/

[[4]] https://www.crazyegg.com/blog/call-to-action-phrases/

[[5]] https://www.entrepreneur.com/starting-a-business/over-promising-is-the-worst-mistake-an-entrepreneur-can-make/334917

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