Write Concisely Without Being Abrupt
Emails are most effective when you get straight to the point. The only problem with that statement is it can sound abrupt to have short, precise sentences across 250+ words.
Most people add extra words to soften their tone. That effort aims to make the message sound more appealing when following these tips.
Try to see the email from the reader’s perspective. Provide context to add clarity to your message so that it is easier to focus on the expertise offered.
Once you know what you’re trying to say, it’ll be easier to write it. Then you can implement these tips.
Tighten up those sentences. Great emails provide strong adjectives and eliminate redundancies. If something seems vague, it should be given a chance to become precise. For most writers and marketers, this process starts by removing unnecessary adjectives.
When editing your work, try to create a balance between editing yourself and conveying the intended message. You can alter what you want to say by eliminating too many words.
The first step is to remove words like “can’t” or “won’t” from the message. Then read the email out loud to identify areas where punctuation or emphasis could be improved.
Active tone sentences have the subject of the content performing the action you describe. If you use passive voice, the noun receives the verb’s description instead.
You can identify passive sentences with certain words or general terms.
Active Voice: The cat bit the teacher in the classroom.
Passive Voice: The teacher was bitten by the cat in the classroom.
If you notice an email full of passive sentences, try to convert them to a vibrant tone to see if your clicks and conversions improve.
You don’t need to have commas in a sentence to use conjunctions. If you like writing “and” watching TV, you’ve just used a conjunction to tie those activities together.
The goal of a marketing email is to avoid structure repetitiveness. It’s not good to have all your sentences be choppy, but they also shouldn’t contain conjunctions each time. Try to blend them into different paragraphs while using occasional bullet points or indentations to highlight specific sections.
If the messages to your teacher email list aren’t performing as they should, try to review your past notes to see if wordiness is a problem. Writing concisely can deliver better results.