K12-DATA BLOG

Top 6 Mistakes Marketers Make

Top 6 Mistakes Marketers Make

Top 6 Mistakes Marketers Make

Every year, companies spend thousands of dollars on marketing campaigns, but these same companies usually make a few mistakes that wind up costing them money and/or success. These are some of the most common mistakes that we’ve seen in the marketing world.

02/26/2020
Understanding Market Segmentation

Understanding Market Segmentation

Larger audiences need to be segmented to increase your chances of success. Market segmentation can help you reach every potential client in your target audience.

02/02/2020
Make Conferences Work for You

Make Conferences Work for You

Make Conferences Work for You When conference time rolls around, everyone that is anyone has a booth. There are plenty of sales pitches happening, dinner and more than enough friends to make it a fun evening. Conferences are about more than fun though. They are about building a business, developing

12/29/2019
Your Client List: It Can Make or Break Your Business

Your Client List: It Can Make or Break Your Business

In the world of business, client lists are vital for success. These can give businesses the ability to reach out to new clients, increase their revenue and succeed beyond what they thought was possible. A client list must be useful for that to happen, however. If certain steps are not

12/04/2019
Nuances in Email Marketing: The Latest Trends

Nuances in Email Marketing: The Latest Trends

Email marketing remains a popular way to establish client leads, engage with existing clients and inform subscribers of new products. Because of this, it is one of the most popular strategies utilized in K-12 education marketing. As technology continues to advance and more studies are conducted, there have been several

11/07/2019
Marketing to Schools: Keys to a Successful Campaign

Marketing to Schools: Keys to a Successful Campaign

Marketing to schools is a complex world to navigate, especially for those that are just getting their feet wet in the industry. These tips will help anyone design a successful campaign for their product, and finally get the sales that they need.

10/23/2019
K-12 Education Marketing: Marketing Essentials

K-12 Education Marketing: Marketing Essentials

K-12 Education Marketing: Marketing Essentials

K-12 education marketing remains a world that is a combination of it’s own world and the world of marketing. It requires a certain amount of knowledge regarding marketing tactics in order to be successful. These essentials will work as both a refresher for those that

10/18/2019
Education Marketing: The Latest Trends

Education Marketing: The Latest Trends

Education marketing, also known as K-12 marketing, is one of the most challenging target audiences to market to. Because of this, strategies continue to evolve in order to guarantee clients a successful campaign, even if their target audience is in the education sector. The latest trends are helping businesses across

10/03/2019
How To Connect To Your Audience In K-12 Email Marketing Campaigns

How To Connect To Your Audience In K-12 Email Marketing Campaigns

A successful email marketing campaign relies on connecting to your target audience, which in this case, would be the K-12 field. If your recipients do not feel a connection, they may not be interested in your emails. The following tips can help you connect to the audience in your K-12

09/25/2019
5 Reasons Why You Should Be Purchasing Email Lists

5 Reasons Why You Should Be Purchasing Email Lists

5 Reasons Why You Should Be Purchasing Email Lists Unfortunately, buying email lists has been unfairly grouped into the “spam” category when it comes to B2B marketing. The fact of the matter is, smart business owners understand that purchasing industry-targeted email lists is one of the most cost-effective ways to

04/25/2019
The Recipe for K-12 Marketing Success

The Recipe for K-12 Marketing Success

The Recipe for K-12 Marketing Success Is there a single recipe for K-12 marketing success? All businesses are different, and so are the nuances of what they need to do to succeed. But there are definitive foundational elements to building, maintaining, and running a top-flight company whose marketplace is K-12

04/25/2019
Put more energy into your foundation, start small get big:  email-marketing practicum.

Put more energy into your foundation, start small get big: email-marketing practicum.

Email Marketing- Patience Prevails

02/10/2019
Hard Bounces Are Not Just Invalid Email Addresses

Hard Bounces Are Not Just Invalid Email Addresses

Hard Bounces Are Not Just Invalid Email Addresses. Your ESP could be the main culprit and maybe it's time to move on.

01/21/2019
Tips for optimizing your Thank You page

Tips for optimizing your Thank You page

After a buyer has used an opt-in form or purchased something from your website, he/she is usually directed to another page known as the “thank you” page. This page should never be neglected.

01/06/2019
Five ideas for your next email marketing campaign

Five ideas for your next email marketing campaign

FIVE IDEAS FOR YOUR NEXT EMAIL MARKETING CAMPAIGN

01/01/2019