Just because Covid-19 has crapped allover us, now isn't the time to sit on the bench when it comes to marketing to k-12 schools and districts.
K-12 marketing campaigns and their success largely depends on timing. There are key times that a marketing campaign has a great chance of being successful, and other times when it is automatically destined to fail. Use these tips to make sure that your timing is flawless.
There is a lot to consider when determining your target audience. Before you send the email or open the prospect's door have your homework finished.
One of the best ways to communicate with educators is through email. Email is wildly inexpensive (with K12 Data) and you have an ability to send multiple times for very little cost in comparison to mail collateral. It is important to understand the basics of writing a solid k-12 email
Reaching Your Target Audience, Basic Marketing.