K12-DATA BLOG

Make Conferences Work for You

Make Conferences Work for You

Make Conferences Work for You When conference time rolls around, everyone that is anyone has a booth. There are plenty of sales pitches happening, dinner and more than enough friends to make it a fun evening. Conferences are about more than fun though. They are about building a business, developing

12/29/2019
How To Connect To Your Audience In K-12 Email Marketing Campaigns

How To Connect To Your Audience In K-12 Email Marketing Campaigns

A successful email marketing campaign relies on connecting to your target audience, which in this case, would be the K-12 field. If your recipients do not feel a connection, they may not be interested in your emails. The following tips can help you connect to the audience in your K-12

09/25/2019
Segmentation and Personalization

Segmentation and Personalization

There’s an old adage in marketing that says, “When you try to appeal to everyone, you end up appealing to no one.” If you’re sending the same email to high school math teachers as you’re sending to elementary school art teachers, you’re probably going to be ignored by both audiences.

10/26/2018