K12-DATA BLOG

Finding the Right Email Service Provider (ESP).

Finding the Right Email Service Provider (ESP).

The Nuances of Email Deployment Through ESPs.

05/05/2021
Throttling K-12 Email Lists

Throttling K-12 Email Lists

You need to understand how many emails are being delivered simultaneously to educator inboxes.

04/26/2021
Email Marketing to Schools and the Triangulated Approach

Email Marketing to Schools and the Triangulated Approach

An effective approach in school and district email marketing. Triangulate.

04/20/2021
The Upside of Downsizing

The Upside of Downsizing

Keep it simple. Maybe there's gravity in your stuff and it's pulling you down.

04/05/2021
The K-12 Education Purchasing Cycle From The Business POV

The K-12 Education Purchasing Cycle From The Business POV

The K12 Education Purchasing Cycle: A Straightforward to do List.

03/26/2021
Do One Thing Well

Do One Thing Well

Focus on the core of your business. Get that right and then move on, or not.

03/07/2021
Stay True to Your Vision, Pretty Much

Stay True to Your Vision, Pretty Much

There is almost no reason stray from a good idea, almost.

02/22/2021
Adding Grant Funding Opps to K12 Sales & Marketing

Adding Grant Funding Opps to K12 Sales & Marketing

350 Billion Reasons to Roll Competitive Educational Funding Opportunities Into Your K-12 Marketing Strategies

02/08/2021
Ditch the K-12 Principal and Super Email Lists

Ditch the K-12 Principal and Super Email Lists

If you sell into the education vertical reconsider your target audience. Principals and Supers are dead.

01/25/2021
Finding and Creating Amazing Content for Your Email Marketing Campaigns

Finding and Creating Amazing Content for Your Email Marketing Campaigns

Make it relevant. Creating amazing email content is key to successful marketing campaigns.

01/11/2021
Grow Your Business By Being Genuine

Grow Your Business By Being Genuine

The importance of being earnest in business shouldn't be overlooked.

01/04/2021
Subscriber Engagement: Key Factors to Nail it

Subscriber Engagement: Key Factors to Nail it

Subscriber engagement takes some finessing. Look into it and put a plan together to increase it.

12/28/2020
How to Integrate Email Marketing with your Social Media Strategy

How to Integrate Email Marketing with your Social Media Strategy

Integrating email marketing with a social media strategy should not be overlooked; it creates a more holistic marketing approach.

12/11/2020
Email List Growth for a Mammoth 5 Digit Growth

Email List Growth for a Mammoth 5 Digit Growth

Email marketing gives an average ROI of 35x of your investment. Follow these effective steps to help grow your company's house file

11/30/2020
K-12 Marketing, Tips From Experience

K-12 Marketing, Tips From Experience

There are some nuances in marketing to educators. The vertical offers some challenges but here are a few real life tips.

11/13/2020