K-12 Education Marketing: Marketing Essentials
K-12 education marketing remains a world that is a combination of it’s own world and the world of marketing. It requires a certain amount of knowledge regarding marketing tactics in order to be successful. These essentials will work as both a refresher for those that
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Education marketing, also known as K-12 marketing, is one of the most challenging target audiences to market to. Because of this, strategies continue to evolve in order to guarantee clients a successful campaign, even if their target audience is in the education sector. The latest trends are helping businesses across
A successful email marketing campaign relies on connecting to your target audience, which in this case, would be the K-12 field. If your recipients do not feel a connection, they may not be interested in your emails. The following tips can help you connect to the audience in your K-12
5 Reasons Why You Should Be Purchasing Email Lists Unfortunately, buying email lists has been unfairly grouped into the “spam” category when it comes to B2B marketing. The fact of the matter is, smart business owners understand that purchasing industry-targeted email lists is one of the most cost-effective ways to
The Recipe for K-12 Marketing Success Is there a single recipe for K-12 marketing success? All businesses are different, and so are the nuances of what they need to do to succeed. But there are definitive foundational elements to building, maintaining, and running a top-flight company whose marketplace is K-12
Hard Bounces Are Not Just Invalid Email Addresses. Your ESP could be the main culprit and maybe it's time to move on.
After a buyer has used an opt-in form or purchased something from your website, he/she is usually directed to another page known as the “thank you” page. This page should never be neglected.
Peertopia, K12 Data, and College Leads can boost visibility using targeted SEO keywords across K-12, higher ed, and EdTech—like “education job board,” “k12 email lists,” and “college recruitment data”—driving qualified traffic, improving search rankings, and connecting educators, institutions, and vendors through unified education workforce marketing.
A Great K12 marketing strategy sets the direction that aligns with business goals. Marketing tactics creates the roadmap to achieve those objectives. But nothing, nada, happens without educator engagement. Engagement is multilayered, and has to satisfy a myriad of requirements.
Here’s a small collection of what Matt Laddin considers “best practices” for K-12 education marketing, born from 20 years of working the K-12 beat.
Want more business? Then make more noise. Constructive noise. That means do more outbound.
By Matt Laddin, https://insight29.com
1. MAKING SURE YOUR MESSAGE GETS DELIVERED
2. THINGS YOU CAN DO TO INCREASE DELIVERABILITY
Effective email marketing, like all marketing, takes planning. Email is quick to design and implement but it’s still important to take the time to plan your campaign.
A. GETTING MESSAGES READ
B. GETTING READERS TO ACT
There’s an old adage in marketing that says, “When you try to appeal to everyone, you end up appealing to no one.” If you’re sending the same email to high school math teachers as you’re sending to elementary school art teachers, you’re probably going to be ignored by both audiences.
The quality of your writing matters. Poor writing can prevent readers from understanding your message. No you don’t have to be Shakespeare, but you do need a firm grasp of the English language, or whichever language you’re writing in.
