FIVE IDEAS FOR YOUR NEXT EMAIL MARKETING CAMPAIGN
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A Great K12 marketing strategy sets the direction that aligns with business goals. Marketing tactics creates the roadmap to achieve those objectives. But nothing, nada, happens without educator engagement. Engagement is multilayered, and has to satisfy a myriad of requirements.
Here’s a small collection of what Matt Laddin considers “best practices” for K-12 education marketing, born from 20 years of working the K-12 beat.
Want more business? Then make more noise. Constructive noise. That means do more outbound.
By Matt Laddin, https://insight29.com
1. MAKING SURE YOUR MESSAGE GETS DELIVERED
2. THINGS YOU CAN DO TO INCREASE DELIVERABILITY
Effective email marketing, like all marketing, takes planning. Email is quick to design and implement but it’s still important to take the time to plan your campaign.
A. GETTING MESSAGES READ
B. GETTING READERS TO ACT
There’s an old adage in marketing that says, “When you try to appeal to everyone, you end up appealing to no one.” If you’re sending the same email to high school math teachers as you’re sending to elementary school art teachers, you’re probably going to be ignored by both audiences.
The quality of your writing matters. Poor writing can prevent readers from understanding your message. No you don’t have to be Shakespeare, but you do need a firm grasp of the English language, or whichever language you’re writing in.
