Marketing to schools is a complex world to navigate, especially for those that are just getting their feet wet in the industry. These tips will help anyone design a successful campaign for their product, and finally get the sales that they need.
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Education marketing, also known as K-12 marketing, is one of the most challenging target audiences to market to. Because of this, strategies continue to evolve in order to guarantee clients a successful campaign, even if their target audience is in the education sector. The latest trends are helping businesses across
A successful email marketing campaign relies on connecting to your target audience, which in this case, would be the K-12 field. If your recipients do not feel a connection, they may not be interested in your emails. The following tips can help you connect to the audience in your K-12
5 Reasons Why You Should Be Purchasing Email Lists Unfortunately, buying email lists has been unfairly grouped into the “spam” category when it comes to B2B marketing. The fact of the matter is, smart business owners understand that purchasing industry-targeted email lists is one of the most cost-effective ways to
Email Marketing- Patience Prevails
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Here’s a small collection of what Matt Laddin considers “best practices” for K-12 education marketing, born from 20 years of working the K-12 beat.
Want more business? Then make more noise. Constructive noise. That means do more outbound.
By Matt Laddin, https://insight29.com
1. MAKING SURE YOUR MESSAGE GETS DELIVERED
2. THINGS YOU CAN DO TO INCREASE DELIVERABILITY
Effective email marketing, like all marketing, takes planning. Email is quick to design and implement but it’s still important to take the time to plan your campaign.
A. GETTING MESSAGES READ
B. GETTING READERS TO ACT
There’s an old adage in marketing that says, “When you try to appeal to everyone, you end up appealing to no one.” If you’re sending the same email to high school math teachers as you’re sending to elementary school art teachers, you’re probably going to be ignored by both audiences.
