Segmentation and Personalization

There’s an old adage in marketing that says, “When you try to appeal to everyone, you end up appealing to no one.” If you’re sending the same email to high school math teachers as you’re sending to elementary school art teachers, you’re probably going to be ignored by both audiences.

Clear, Grammatically Correct Writing

The quality of your writing matters. Poor writing can prevent readers from understanding your message. No you don’t have to be Shakespeare, but you do need a firm grasp of the English language, or whichever language you’re writing in.